Wavemaker | Business Group Head - Planning & Strategy

Comms/Strategic Planning Mumbai, India


Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Group Head - Planning & Strategy to join us. In this role, you will be responsible for …

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Client Lead – Media, Red Fuse India

3 best things about the job:

  • Working with one of the largest advertisers in India and India’s Most Trusted Brand of India Continously for 7 years
  • Opportunity to innovate across touch points and work as an integrated team with Creative, Digital, Rural, Digital, Shopper, Ecommerce and PR partners
  • Role that covers all media in the POE spectrum

 Measures of success –

In three months, you would have:

  • You would have complete knowledge of relevant categories
  • You would have understanding of WM Redfuse functions and operating processes
  • You would have been able to understand the client working style and deliver on their day to day requirements and start building relationships with the key decision makers within the current pipeline
  • Present brand and plan strategies to key the clients handled
  • Manage all Large Data & Reports for client (With Key Competition Insights)

 In six months, you would have:

  • Work closely with team on annual marketing strategies and drive consumer understanding to draw insights that impact our brand plans 
  • You would have developed a good client relationship

 In 12 months, you would have:

  • You will need to independently work on client requirements
  • You will have accountability on Media Strategy
  • Initiate and deliver at least 2 key projects which are award worthies 

 Responsibilities of the role:

  • Provide key strategic inputs such as:
    • Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
    • Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
  • A great collaborator - work with, just to name a few:
    • Analytics: to consult on measurement/ learning agenda, consult on learning & implications, and take the learning and apply to the next project
    • Client Service: day to day counterpart from insights into the client’s needs and upcoming projects
    • Planning: most collaboration happens here. Work together to develop budget scenarios from which Planning can develop tactical media plans, ensure strategy stays a “common thread” throughout tactical planning and idea presentations
    • Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
    • Be a great story-teller and make media more “idea” and “insight” driven in addition to data-driven
  • Prepare and share presentations/reports on media trends, category reviews, case studies, cross-category learning, etc
  • Manage all Client Data & Reports (Coordinate with Local and Regional Team)
  • Have a strong opinion, and not be afraid to voice it in the room

What you will need:

  • 7+ years of Experience working on a large client
  • Experience of working with measurement partners (Nielsen, Kantar, Comscore,…)
  • Application of tools like IRS, TGI and experience in product development in the media space What you'll bring: 
  • Ability to interact and relate with broad spectrum of people from different backgrounds. 
  • Attention to detail and accuracy (oversees the production and delivery of quality outputs at all times) 
  • Experience in media planning and strategy (end to end communication planning) 
  • Sound understanding of media mix modelling, statistical techniques 
  • Good team member who contributes positively to the overall success of the agency
  • Track record in client management and experience in client engagement
  • Strong presentation skills and articulate and confident demeanour
  • History of integrating digital into a broader agency environment

 About India 

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.