[m]Platform l Director - Biddable Media

Performance Mumbai, India


Position at mPlatform

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Biddable Media to join us. In this role, you will be responsible for crafting a performance strategy for clients and create success stories by winning clients. Manage a team of biddable media experts working on platforms such as Google AdWords, Facebook, Twitter, LinkedIn etc. You will be responsible for growing the billing for Groupm’s west clients by providing holistic solutions in the performance space.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the West Head, GroupM [m]Platform

3 best things about the job:

  1. Opportunity to grow with a global organisation with the largest digital footprint
  2. Exposure with the some of largest clients across categories
  3. Diverse team and culture

In this role, your goals will be:
In three months:

  • Working with all constituents of performance eco-system under one single roof
  • Exposure to cutting edge technologies on performance.
  • Global practices on programmatic buying and trading

In six months:

  • Learnt about effectively pitching 360 performance/programmatic products to clients;
  • Ability to work with a diverse team of media buyers and planners across 360 degree media and beyond
  • Get proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

In twelve months:

  • Emerged as a coveted champion and go-to person on performance marketing solutions.
  • Become proficient is escalation handling and resolve conflicts.
  • Successfully mastered the art of winning pitches and awards.

What your day job looks like at GroupM:

  • Responsible for driving top line growth for performance based clients in West as a market;
  • Develop a SEM (search engine marketing) and Paid Social strategy for the clients/pitches. Working knowledge on SEO will be an added advantage Develop a holistic performance strategy for the clients/pitches.
  • Working on Bid management tools like Marin, DART, DFA, Google analytics code/goal, Omniture and keywords research to showcase market trends,
  • Understand client objectives, category/competitive trends for various product categories
  • Develop and strike partnership deals with key publishers and large affiliates
  • Ability to steer client review meetings on regular basis
  • Understand client objectives, category/competitive trends for various product categories

What you’ll bring:

  • Ability to manage large teams on SEM for effective optimization of the campaigns.
  • Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
  • Intermediate to advanced analytical skills, specifically relating to performance data and metrics
  • Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) and pricing models (CPM, CPC, CPA, CPL, CPI et al)
  • Excellent written and oral communication skills combined with outstanding presentation skills
  • Problem-solving skills
  • Abreast with the latest technology that will affect digital advertising
  • Worked closely with publisher partners to elevate industry standards in-line with client needs.
  • Exposure to affiliate and programmatic technologies
  • People handling skills

Minimum qualifications:

  • Any Graduate/PG (PG preferred)
  • 8+ years of relevant experience ideally in an agency or client
  • Strong interpersonal and communication skills

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.