Essence | Senior Strategy Manager
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
About the role
The Strategy group at Essence is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities apply: inspiring and applying audience, market and product insights to our clients objectives; creating robust comms strategies and tactics; and working with our internal teams and partner agencies to present the best and most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the APAC Director of Strategy, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we'd like you to do:
We’d like you to be a trusted resource and partner to our clients, especially their strategy and innovation leads, not afraid to have the tough conversations when necessary, but also willing to adapt to their needs. You should enjoy working at the edge of what is known in our industry and fueled by trying to figure it out. Ideally you’re passionate about your career, and are still a good time if we’re stuck at an airport for a few hours.
We emphasize behaviours. We value emotional intelligence, curiosity, collaboration above all else.
We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas.. Some days you will be presenting your ideas to clients, and some days you will be providing others with ideas to present. You will feel supported and support others in return.
A bit about yourself:
- At least 6 to 8 years of relevant experience (strategy, consulting, research, insight)
- Prior experience working on a global brand and presenting strategies to senior stakeholders
- Strong understanding of media planning (possible past life). Offline understanding a plus.
- Strong understanding of the SEA market - media, audiences and culture.
- Working knowledge of market and audience research tools
- Understanding of Facebook, Google, Twitter, Snapchat, LinkedIn etc and how we can use data from these platforms for insights.
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both.
- An MBA is a plus
- Experience at business consultancies is a plus
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.