GroupM Services | Manager - Non Biddable

Media Planning Bangalore, India


Position at GroupM

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Non Biddable to join us. In this role, you will be responsible for tactical planning, execution of Non-Biddable media plans for a set of businesses.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The GMS Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams. The GMS Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GMS Activation specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence.

Reporting of the role:
Reporting to: This role reports to the Director - Activation Specialist, GMS India

3 best things about the job:
1. You will be a part of a young Media specialist unit servicing some of the biggest brands in the region
2. You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
3. Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities

Measures of success:

In 3 months:
• Understanding of GMS cross functioning teams, & their roles and responsibilities
• Involve in creation and execution of plans for aligned business and clients’ day to day requirements
• Updates/ revisions/ reviews as per aligned frequency with your team before the delivery
• Creating integrated media plans across TV, Press, Radio and Digital I/O Buys
• Learn the Digital Reservation Buys planning & execution process

In 6 months:
• Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
• Provide integrated media planning solution for new campaigns
• Ensure timely reporting of media deliverables and reports
• Responsible for GMS compliance adherence on the aligned GMS process
• Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
• Deliver TV, Print, Radio & Digital Reservation plans for aligned businesses & briefs

In 12 months:
• Ensure Plan QC & process optimization right through the year with a tracker
• Become a Multi-channel / integrated plan champion within your team
• Ensure 100% Reviews are done with Activation Specialist lead as per aligned SOP
• Achieve 100% GMS process compliance adherence across aligned business
• Ensure your contribution to GMS tool creation/ enhancement to achieve further efficiency compared to the previous annual efficiency benchmark
• Lead a team of planners by supervising and mentoring them to raise the quality of deliverables

Responsibilities of the role:

Following are the responsibilities of the GMS Activation Specialists and the varying degree of complexity is subject to individual job level:
• GMS Activation Specialist team is accountable for tactical planning and implementation for a set of clients
• GMS Activation Specialist team to understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s
• Understand the campaign brief received from Agency Specialist lead, create multi-channel / integrated activation plan in line with SOP
• Coordination with other stake holders, mainly the GMS Buying team for deal closures
• Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc
• Optimize the activation plan to achieve the objectives/ KPI
• Close the optimized plan with Activation Specialist lead
• Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
• Set up campaign platforms for Digital activity (wherever required)
• Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
• Execute the approved campaign through GMS mPlan team: campaign go live
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
• Campaign management including monitoring, performance and corrective measures, Campaign inflight optimization is compulsorily done for every single campaign
• Accountable for over/under performance and any deviation of campaigns
• Follow end to end GMS process for Planning, Campaign execution and Campaign management
In addition to create, implement and manage integrated campaigns:
• GMS Activation Specialist team understand media behaviours and how the target audience interacts with media
• Ensure Multi-channel / integrated plan solution is provided wherever required.
• Work collaboratively with GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
• Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care.
• Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures
• Excellent vendor relationship management

What you will need:
• 3-4 years of media planning experience; experience in buying will be an added advantage
• Proven and extensive experience in campaign creation, execution and tracking with meticulous process
• Able to effectively defined goals through your team
• Excellent knowledge of negotiations and inflation management
• Industry Software Knowledge & usage – Yumi, IRS, TGI, MAP. Understanding of digital tools
• Demonstrate capabilities to demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
• Good in communication & stakeholder relationship management skills
• Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable.

More About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.