Senior Executive, Media Planning
Description
OVERVIEW OF ROLE:
The Senior Executive will be responsible for the execution of integrated media activity, building strong platform knowledge and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis. You will have experience running integrated campaigns for clients and be an excellent communicator, being able to clearly present campaigns to stakeholders.
IN THIS ROLE, YOUR GOALS WILL BE:
IN THREE MONTHS:
- Understand the client’s business and competitor landscape for the client’s industry
- Build good rapport with clients, being the person whom the client goes to for day-to-day activities. Proactively participate in meeting discussions with clients and agency partners.
- Competent in media planning and integrating all channels within the bigger communication plan.
- Own project management, ensure smooth workflow and clients and team members are up to speed on all tasks.
- Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.
IN SIX MONTHS:
- Establish credibility by applying understanding of clients’ category/competitive landscape and marketing priorities in day to day communication. Able to confidently lead meeting discussions with clients and agency partners.
- Holistic digital/offline thinking is carried across channel planning and drive innovative solutions beyond the tried and tested with outcomes that can be clearly measured.
- Strong ability to assess attribution of marketing activities (eg. owned and earned) to paid channel performance to optimise overall campaign performance.
IN 12 MONTHS:
- Build trusted advisor relationship with clients. Able to support the broader strategic output for clients’ marcom needs and inject your digital specialization.
- Fully competent in developing and articulating a compelling digital strategy/approach to successfully sell in campaign recommendation or new initiatives.
RESPONSIBILITIES OF THE ROLE:
- Develop and maintain strong relationships with clients and have a good understanding of our clients’ business.
- Drive the strategic approach on the account designed and delivered to meet client's business objectives and strategies both online and offline
- Delivers the always on, campaign and annual planning for the client.
- Manage all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting. It will include understanding of client's brief to communication planning, leading meetings with clients, setting viable objectives and KPIs, recommend/develop measurement methodology against all briefs, monitoring campaign progress and reporting.
- Work closely with our activation team to ensure our plans and strategy are delivering what we expected.
- Work with media partners across different platforms for ideation, negotiation and implementation as well as working with internal specialist resources and group resources.
WHAT YOU’LL NEED:
- 2 years+ of relevant work experience, in a reputable media agency environment
- Experience in digital media planning and buying
- Experience in offline or direct digital planning and buying is a must
- Innovative thinker, charismatic and fun personality.
- Proven track record on the development and execution of media and digital strategies for clients
- Ability to work successfully with teams, handling multiple projects and stakeholders and meeting tight deadlines under pressure
- Demonstrated critical thinking and problem-solving abilities
- Strong relationship building skills which include maintaining positive client relationships
- Detailed oriented, strong negotiation skills and excellent written, verbal communication and presentation skills
- Knowledge of Paid Social, Programmatic, Paid Search planning and buying and other digital channels
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