GroupM - Dialogue Factory | Business Director
Description
Overview of job
Dialogue Factory is an experiential arm of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Director to join us to help plan and manage Rural and Small Town Integrated Experiential campaigns & initiatives for our clients.
In this role, you will be responsible for working closely with Planning Teams of Dialogue Factory, the Brand & Media Teams of clients and the AOR Agencies, and various other specialists within GroupM and WPP that could offer platform and services to create unique and strategic Rural and Small Town specific experiential solutions.
The person will additionally be responsible to ensuring coordination with various partners and service providers to ensure objective deliveries on these campaigns and initiatives.
Reporting of the role
This role reports to the Practice Lead of DF
3 best things about the job:
- Opportunity to work with Largest Media Network in India & Globally.
- Working across Clients & categories at strategic level provides wide exposure & learnings to cross apply and create unique solutions
- A Strategic role where you will constantly be inspired and challenged to create newer approached to business & marketing Challenges to evolve choices and behaver of consumers in Larger India.
In this role, your goals will be:
In three months:
- Exposed to various SUs, and partners of GroupM to understand the work & processes that will help plan & create Holistic Solutions
- Up to speed with Brands’ value proposition, its chainages and barriers and the strategies for Rural and Small Town
- Build relationships with Brand Leaders of the agency and Brand Teams of the clients and patriciate in discussion to identify and scope for experiential in Rural & Small Town India.
- Lead relevant & objective solutions for the brands in collaboration with DF, Digital and various SUs & partners of GroupM.
- Active client engagement to scout for value additions in Rural & Small Town India.
- Visit Field and spend time in field on campaigns and with TG to be worked on
In six months:
- Develop a project pipeline at each stage of opportunity development
- Lead & Develop campaign proposals that are highly integrated with the other units / partners within and beyond GroupM to create unique activation/ extraretinal strategic solutions.
- Get client sign-off on various experiential campaigns and initiative with a strong focus on strategy.
- Manage delivery of these campaigns working with clients and Ops/Delivery teams of various SUs and partners and ensure objective deliveries
In 12 months:
- Get recognised as an experiential Rural specialist on the clients being worked on and establish oneself as the first protocol for any experiential Rural requirement.
- Get nomination for recognition from Industry through 3 Nominations and one award during a calendar year
- Deliver on investments Targets set for each clients/set of clients
What your day job looks like at Dialogue Factory:
- Active engagement with Media Teams and clients and identify needs for Experiential in Rural
- Conceptualizing and leveraging DF and various other SUs and Media Partners to create unique solution for Experiential in Rural.
- Pitching of these solutions to Media and Mktg teams of the client and fine tune / modify basis feedback and align project deliveries and commercials.
- Lead commercial closure on these initiatives with vendors / partners as well as clients
- Mount & manage these initiatives in coordination and support from various SU’s and partners.
- Supervision of budgets & contracts and other commercial terms between all parties involved
- Will be working closely with the DF central team to create solutions and manage its execution
What you’ll bring:
- An entrepreneurial spirit and is self-motivated
- A strategic bent of mind and approach
- Great client servicing skills with clear articulation and presentation skills
- Market & media relationships
- Keen understanding of Rural audience behaviour and can show an ability to draw actionable insights from it
- Understanding of the evolving Digital behaviours in Rural India and in touch with fast evolving space on Rural environment & TG
- Experience of working with diverse teams & excels in people interactions
Attributes:
- Passionate – brings a genuine thrill and excitement to the role
- Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
- Collaborative – works well with others, and can align behind a shared purpose
- Entrepreneurial – is open to new ideas and will challenge old ones.
- Diverse – is proud of the difference they can bring.
Minimum qualifications:
- A management Graduate.
- With experience of 8 - 10 years
- Experience on working with large brands.
More about Dialogue Factory
GroupM | Dialogue Factory is the experiential marketing arm of GroupM world's leading media investment company. It engages through a global network of thought leaders in communication and media, knowledge systems, world class tools, data and insights, innovations, and technology. In India we have strong networks across states; services and expertise, which has enabled us to help our clients across India (and South-East Asia) to maximize their rural outreach by providing insight-driven, long-term, scalable & sustainable solutions that focused on changing rural lives for the better, improving their quality of life.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.