SEO Director
Description
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a SEO Director to join us. The role will be responsible to drive the development of digital marketing research as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
In this role, you will be responsible for:
- Managing and mentoring the SEO Executive within the team
- Reviewing all SEO work streams for quality assurance
- Leading client meetings and delivering well informed SEO POV’s
- Communicating to internal and external stakeholders in a clear and timely manner
- Developing SEO strategies and initiatives, with support from the SEO Associate Director
- Ensuring SEO initiatives are being executed as agreed against the scope of work and completed to a high standard
- Supporting Groupm lead in creating and ideating products and tools that increase efficiency within the SEO team
- Developing client KPIs and updating roadmaps to measure performance and success of workstreams carried out
- Seeking pro-active opportunities that would benefit the client’s business KPIs
- Staying well-informed of all the latest SEO developments and news and sharing relevant updates with the client and SEO team
- Effectively delegating work to SEO Executive and ensuring they understand their role and responsibilities
- Identifying any SEO issues that may arise and be able to provide recommendations to rectify these
- Maintaining a positive, motivating and inspiring team culture
- Working with the SEM team and wider business units where required
3 best things about the job:
- Be a part of the wider media community which offers: networking opportunities across the globe, industry events and much more.
- Extensive career training and development, giving you the knowledge and confidence needed for greatness.
- The perfect role to diversify your skills in Search and beyond, looking to integrate with wider business units such as SEM, Social and Data & Analytics.
In this role, your goals will be:
In three months:
- Understand the client’s scope of work and undertake training across their key product/service offerings
- Build knowledge across GroupM’s bespoke Search tools and our vision/purpose, and be able to articulate services to the agency and client
- Develop relationships with all key client and agency stakeholders, as well as members within your immediate team
- Ensure work streams are being carried out to a high standard
In six months:
- Establish consultative relationships with key client stakeholders and ensure work is being delivered against agreed client KPIs
- Support the SEO Executive’s career development through regular catch ups and organise training where needed
- Confidently oversee the Executive’s work streams to ensure work is being delivered to a high standard and as agreed against the scope of work
In 12 months:
- Ensure workstreams are delivering against client KPIs and look to grow opportunities outside of the existing scope of work
- Lead the strategic direction of the client account
- Build the knowledge of SEO within the client’s wider business
What you’ll bring:
- A passion for SEO and the positive impact it can have not just on Search but also wider business units e.g. Social, SEM and Affiliate Marketing.
- Confidence to present and speak to different stakeholders with a varying understanding of SEO
- Knowledge of how to provide career development and guidance to direct reports
Minimum qualifications and experience:
- Minimum of 5+ years of SEO experience, with a strong technical SEO background
- 3+ years’ experience managing and developing a team or handling a client
- Advanced understanding of tools such as Google Analytics, Adobe Analytics, SEMRush, Ahrefs, Screaming Frog, Google Search Console
- Understanding of HTML, CSS and Javascript
- Clear and effective written and verbal communication skills and the ability to confidently interact with different stakeholders
- Excellent time management and organisational skills, and a strong ability to handle conflicting demands
- Previous track record of creating SEO strategies that have driven and aligned to successful client business results
- Experience in diagnosing and resolving complex SEO issues
- Background in a SEO or performance agency is a plus