Description

Strategy Manager

At Wavemaker, we believe there always is a better way to grow. By Positively Provoking Growth for our clients, our people and our partners, we shape decisions and experiences through media, content and technology. We are part of GroupM and WPP; the largest media buying alliance and marketing communications group ranked #1 in the world.  In Australia and New Zealand, we have over 250 people working across six offices: Adelaide, Brisbane, Melbourne, Sydney, Perth and Auckland. 
Winner of Agency of the Year 2023, Wavemaker empowers our people to bring 100% of themselves 100% of the time. Our culture of Positive Provocation unites us and makes us stronger as individuals and collectively. We push boundaries through positive provocation and delivering impactful results for our clients. 

About the role

The traditional approach doesn’t cut it for you. You relentlessly seek to uncover a whole host of insights from culture, the economy, people, behaviour and connections, and combine this with great platform and touchpoint understanding to inspire media strategies. Our focus sits firmly within evidence based planning that translates to real business outcomes. A sound theoretical understanding of established marketing dogma, such as the EBI’s Laws of Growth is also paramount.

Data is the driver. Delivering creativity is the goal. Our unifying philosophy is Positive Provocation, we believe there is always a better way to grow, and we provoke growth through our real time understanding of consumer brand decisions. 

In this role you’ll work with the strategy and  client teams to be consultative, offering higher end, ‘up-stream’ strategic thinking to clients. Additionally, you’ll work hard to ensure your great insights are linked through channel planning, connecting deeply with the investment team.

And you’ll do this while simplifying the complex to bring clarity of thought and action for all to understand.

Role Reports To:

Group Strategy Director - This role is responsible for coaching and developing the team to produce best practice strategy & insight recommendations that help clients achieve their ambitions. This includes providing thought leadership on strategy, innovation, data and technology.

Key Relationships:

• The essential relationship is with Group Strategy Directors and Client Leaders.
• Clients – predominantly Marketing and Brand Managers
• Your client’s creative agency Strategists and Planners.
• Directors and managers of Wavemaker departments – mainly Marketplace, Performance and Client Leaders
• Key media and technology vendors, particularly their strategists.

On any given day, you might…

• Conduct market research on media consumption patterns for different markets and audiences.
• Take high-level communications tasks and identify how a brand should behave
• Concept and develop culturally-relevant connection ideas that live in media environments
• Help write go-to-market strategies for the launch of communication campaigns utilising a variety of channels, targeting tactics, partners, and data providers
• Mine client, purchase journey and consumer data to uncover insights and inform decision-making
• Help prepare and deliver presentations to clients with your media findings and recommendations
• Aid in educating clients and internal stakeholders on media innovation trends and potential

The Ideal Person

• Professional Marketing Qualification or Equivalent Experience of 2- 5 Years experience in Media Agencies or broader Media Industry using tools, techniques and processes
• A motivated and passionate media professional that strives to understand “why” and “how”.
• Able to get things done, knows how to organize yourself and others
• Can have meaningful conversations with clients and media & technology vendors  
• Can tell a great story drawing on the data, insight and ideas
• Can see communications trends and solutions clearly
• Is adept with tools and technology
• Keeps ahead of the industry news
• The ability to work with data to develop insights and recommendations for clients
• A collaborative attitude and approach to solving problems
• A constant curiosity to challenge the status-quo…positively

Working at Wavemaker

Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients.  This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.

Being a provocateur means

Being experts in the known, but curious about the unknown

Inspired to do anything, but deliberate in our choices

Delivering on-time in-full, but knowing it’s always in beta

Making media, not just buying it

Bringing 100% of ourselves, 100% of the time

Inclusive policies

• Flexible work environment
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Discounts and corporate benefits
• Continuous training and development opportunities

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.  Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!

 We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

Apply now and send your CV via the link!