GroupM | Search Director

Performance Shanghai, China


Position at GroupM

GroupM Search

Measures of success

In three months:

  • Understood GroupM’s value proposition to clients.
  • Understood the roles and offerings of the different teams and specialists within GroupM
  • Built and understanding of the diverse markets, the different channels and vendors in China.
  • Start to build relationships with the key decision makers within the client and agency organizations


In six months:

  • Become a trusted partner to your seniors, your peers and your reports.
  • Played a crucial role in developing digital search guidelines and strategies for your key clients

In 12 months:

  • Played a crucial role in developing digital search guidelines and strategies for your key client.
  • Played a crucial role to become a reliable partner as leading digital advisor.


Responsibilities of the role


  1. Control and be responsible for the development of a holistic digital strategy especially on Search and performance media part.
  2. Be an internal and external face for all digital related topics and lead change for the rapid industry.
  3. Have a good relationship with clients in order to profit from other new/exclusive business.
  4. Maintain knowledge of client's business, competition and latest industry news and trends.


New Business

  1. Lead new business efforts by preparing proposals, research and data collection.
  2. Actively participate in organization and development of new business pitches

About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.