Mindshare | Senior Manager Digital - Performance

Programmatic, Biddable, Paid Media & SEO Karachi, Pakistan


Description

Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Digital - Performance to join us. In this role, you will be the agency’s expert in all areas related to digital search marketing and performance marketing. You will lead Mindshare team while working closely with GroupM to drive Mindshare thought leadership in the digital performance arena, proprietary performance product/service adoption and elevate agency’s digital performance offering and positioning amongst clients and in the industry.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

  1. Lead Mindshare’ digital performance offering capitalizing power of GroupM’s data and technology strategies and innovative thinking for all current and new Maxus clients
  2. Develop an ability to change perceptions with data driven insight and adopt the insights in an adaptive planning and operational manner in client campaigns
  3. Opportunity to lead and support new business pitches and develop new business and revenue stream for Mindshare through acquisition of pure/digital-centric clients

In this role, your goals will be:
In three months:

  • Lead and work with Mindshare respective business planning teams to identify strategic opportunities in digital performance marketing for respective clients’ businesses and elevate adoption of digital performance marketing amongst these clients
  • Oversee and lead excellence digital performance executions for all Mindshare clients’ campaigns
  • Set a standard operating process and seamless working relationship with GroupM search & performance to reduce operational issues
  • Gain rapport and credibility with Mindshare tier 1 digital clients

 In six months:

  • Grow Mindshare digital search & performance marketing revenue amongst existing clients or new clients
  • Articulated the role of digital performance along the purchase funnel and its role to meet client’s strategic business needs
  • Lead and build data driven insights, learnings, benchmarks for internal and external teams
  • Lead or support new business pitches
  • Developed and raised capabilities of internal Mindshare planning teams in the area of digital search and performance marketing

 In 12 months:

  • Build an adaptive planning and operations approach in respond our fast-pace digital landscape, need of performance marketing and client’s business needs
  • Raise Mindshare profile internally and externally in the space of digital performance marketing
  • Lead adoption and creation of Mindshare proprietary digital performance product or service solutions amongst clients.

What your day looks like at Mindshare:

Senior Manager Digital - Performance will be responsible for the day-to-day management of the websites’ campaigns, Optimizing user journeys, and aligning efforts with the digital acquisition and retention teams. He / She will use data, heatmaps, and other engagement tools to brief optimizations into the development and design teams to ensure high conversion, a higher average order value and engagement. He / She will have strong commercial acumen, be data passionate, and have great attention to detail.

Online Marketing:

  • Ensure that the product/trading strategies are supported by the acquisition/marketing strategy for all trafficked channels - including SEO, PPC, Affiliates and Display working with 3rd party etailors.
  • Ownership of on-site search, with responsibility to analyze usage, disseminate insight to the wider ecommerce team and optimize
  • Ownership of on-site merchandising, driving cross-/up-sell to increase UPT and AOV, with responsibility to analyze impact and optimize
  • Collaborate with the ecommerce team on optimizing the website customer experience / journey, feeding into decisions on content, functionality and layout across the site (e.g. homepage, navigation, PDP)
  • Collaborate with the design team to upload content to the site
  • Feeding into the CRM strategy, email planning and segmentation / personalization from a stock and product perspective
  • Coordinate product information from the buying teams for the product catalogues
  • Ensure the correct classifications of product, ensuring all new styles are categorized correctly for the customer
  • Manage AB and multi variant testing, identifying conversion tests and managing Demandware to implement and analyze
  • Manage site navigation, search, categories, filters and product placement by setting merchandising strategy alongside the Head of Ecommerce.
Product Information:
  • Product data management - ensure that all product data is on the etailors websites sites including images, descriptions, product detail, and prices.
  • Online Product Management – Ensure that products are merchandised while ensuring that products are simple to find, but yet maximizing sale opportunities.
Stock:
  • Overall management of e-Commerce stock and involvement in the commercial plan for growth
  • Stock Availability – monitor stock holding and report weekly on the site cover and work collaboratively with merchandising team to plan and maintain a sufficient stock holding.
  • Liaise with the buying teams to supply web exclusive styles, GWPs, and offers
  • Ensure inventory availability in advance of planned site launches, updates, marketing campaigns and promotional activity
Analysis:
  • Online sales budget control and forecasting – identify and report on trends in trading performance and develop sales forecasts for peak trading periods online
  • Web Analytics – monitor and measure site performance, while using this to make recommendation and improve performance. Use Google Analytics and other tools understand the customers and the journey that they are taking
  • Measure online conversion and identify tactics internally and with third parties to improve conversion rates.
  • Report on product sales and think of tactics to improve sales using bundling / pricing strategy along with commercials working
  • Identify areas of underperformance and develop strategies to improve
  • Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations

What you'll need to bring:

  • Hands on experience with Google Analytics, Google Data Studio, Google Tag Manager, AHREFs / SEMRUSH, Salesforce & CRM & Apps Marketing.
  • You need to love and be savvy in data with a knack to identify insights, learnings from digital performance data and have the ability to translate data into strategy and a communication story that solves client’s business problems
  • You are agile with an ability to embrace adaptive planning, optimization campaigns on the fly and develop tactics that improve the performance of the digital campaign
  • Positive energy, with strong communication and presentation skills along with the ability to mentor and develop talent is a must
  • You are passionate and firm believer of digital media, with a hunger to keep learning and contribute to drive digital strategy in a young, vibrant business that is ready to drive change in the market and the thinking of our client and prospects.
Minimum Qualifications:
  • More than 4-6 years’ experience in planning, executing digital performance campaigns (preferably media).
  • Must be a BBA / MBA from a reputable university of equivalent.

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.