Essence | Senior Media Activation Executive

Programmatic, Biddable, Paid Media & SEO Singapore, Singapore


Description

Position at Essence

 

 

About Essence


Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

 

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

 

About the role

 

As a member of the Essence APAC programmatic team, you will help execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.

 

Role responsibilities include but are not limited to:

 

        Directly supports 1-2 markets/accounts

        Able to own up to 2 campaigns E2E at any one time while assisting on others as needed

        ~80% time allocated to individual campaign assignments, ~20% time allocated to non-campaign specific work (e.g. team projects)

        Supports/owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines

        Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)

        Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)

        Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely manner

        Confident and steady in optimization and improvement of campaign performance (not just delivery).

        Intermediate knowledge of media planning fundamentals e.g. reach, frequency, channels, formats

        Intermediate knowledge of tactical essentials such as inventory and data sources

        Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.

        Good knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Experience

        Good knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.)

        Good grasp of overall campaign lifecycle and the role programmatic plays within it

        Good project and time manager who demonstrates ability to multi-task between multiple projects/deliverables

        Communicates planning successes, failures, and escalations to line manager in a timely manner

        Able to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

 

 

Desired background experience:

 

Required

        1-2 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)

        Good proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)

        Experience planning and executing campaigns delivering against both Brand and Direct Response objectives

        Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed

        High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms

        Highly developed interpersonal and relationship management skills

        Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed

        Proficiency in Excel (pivot tables, Vlookups, etc)

        Demonstrable interest in programmatic/ad/mar-tech with knowledge on the current state industry

        A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

 

Desirable

        Google stack experience

        Exposure to Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platform

        Exposure to feed-based creative setups using Creative Management Platforms (CMPs)

        Exposure to data science teams and campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)

        Experience with Google Analytics (plus certification)

        Experience with running campaigns across multiple countries / languages

        Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)

 

 

What you can expect from Essence

 

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.