Description

GMS Data, Tech & Analytics | Associate Director

We are currently looking for a Sr. Data Scientist to join GroupM Services - Data & Technology. This function is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine Adtech and Martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

This role is a fantastic opportunity for personal and professional growth and to contribute to a high-performance team, focused on continuous learning, rigorous best practice and achieving high levels of customer service. The role requires a top-class candidate with excellent numeracy and proven analytics problem-solving skills to join our high energy, entrepreneurial team.

Reporting of the role

This role reports to the Analytics Director.

3 best things about the job:

1. Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.
3. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM agencies & business units.

Measures of success –

In three months:

• Gain an in depth understanding of the media landscape, be trained on the various media buying platforms specifically, data & analytics databases and tools and understand how GMS business operates
• Lead and roll out various measurement frameworks and best practices for Machine learning / Predictive analytics
• Develop proficiency in clean room analytics such as ADH, Snowflake, Liveramp etc.
• Develop relationships and earn trust with your own team

In six months:

• Working with the campaign delivery teams and agencies to deliver high value, in-depth analytics, and machine learning models including recommendation, audience segmentation & cohorts, propensity modelling etc.
• Help develop standard and where possible automated predictive analytics models that can be scaled across all agencies.
• Perform active stakeholder management to continue to evolve these analytics solutions as per the priority requirements.

In twelve months:           

• Work with the APAC GMS teams to ensure the local and regional data analytics solutions are aligned and local needs are strongly represented at the regional / global level
• Develop proficiency in measurement frameworks in a post cookie era, leading experiments for measuring campaign delivery, brand health and marketing effectives / ROI.
• Be an expert in data and lead bespoke insight analytics work as the demand and function continues to grow – i.e. answering complex business problems posed by our clients, providing thought leadership in defining measurement strategies, etc.

Responsibilities of the role:

• Act as primary day-to-day contact on analytics to agency client leads
• Develop bespoke analytics proposals for presentation to agencies & clients, for delivery within the GroupM Services teams
• Ensure delivery of projects and services across the analytics team meets our stakeholder requirements (time, quality, cost)
• Hands on platforms to perform data pre-processing that involves data transformation as well as data cleaning
• Ensure data quality and integrity
• Interpret and analyse data problems
• Build analytic systems and predictive models
• Increasing the performance and accuracy of machine learning algorithms through fine-tuning and further
• Visualize data and create reports
• Experiment with new models and techniques
• Align data projects with organizational goals

What you will need:

• Min 6 - 7 years’ experience working in Data Science
• Prior experience as a Data Scientist within a digital media is desirable

• Solid understanding of machine learning

• A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)
• Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH

• A knack for statistical analysis and predictive modelling
• Good knowledge of R, Python
• Experience with SQL, MYSQL, PostgreSQL databases
• Knowledge of data management and visualization techniques

• Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau or Data Studio
• Evidence of technical comfort and good understanding of internet functionality desirable
• Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
• Proactive and results-oriented
• A positive, can-do attitude with a thirst to continually learn new things
• An ability to work independently and collaboratively with a wide range of teams
• Excellent communication skills, both written and oral