Mediacom | Group Digital Director

Performance Melbourne, Melbourne


Position at MediaCom

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

Purpose of the Position:

Marketplace is the engine room of MediaCom, it’s where the rubber hits the road. The digital Marketplace team is responsible for leading the digital activation and investment function across all areas of their client portfolio.

The Group Digital Director is ultimately responsible for the workflow, talent development and quality control in their group. You lead the team that brings to life Connected Execution plans, develop exciting partnerships built on your relationships with the media, and deliver value for our clients.

Futureproofed, you operate in a system powered by data, technology and automation that is built around best in class products and processes.

With extensive digital media planning and investment experience, either at agency or sales side, you will have the ability to craft broad reaching investment strategies and drive a culture of investment excellence resulting in positive results for our clients, our media partners and MediaCom’s commercial objectives.

As a Group Digital Director, you are to assist the Head of Digital for the overall delivery of high quality Investment plans, ensuring your team of talented Investment planners are using data, technology and tools to deliver best in class media systems.

This is a critical role for MediaCom and as such you will drive the integration of the marketplace teams into other functions of the agency, find entrepreneurial opportunities to grow the investment capabilities within the agency & advocating it within the agency and client’s business.

Role Function:

People: 30%

Client: 15%

Product: 30%

Commercial: 25%

Key Relationships:

  • Client Partner
  • Media Owner Sales Directors, National Sales Directors & GSMs
  • Relevant tech and data providers
  • Senior Clients
  • Head of Marketplace
  • Heads of Department (MBA, Business Science, Automation)
  • Exco

On any given day, you might:

  • Ensures that the MP team understand their role and responsibilities and sets clear direction for all team members.
  • Ensure they and their team live and breathe the MediaCom values.
  • Coaches & mentors all team members regularly to deliver their work to a high standard and in a timely manner.
  • Leads career development of team, able to set goals that will develop our people and develop our business.
  • Works hand in hand with Client Lead across all disciplines throughout the campaign development process ensuring they deliver work in a timely manner
  • Develop strong media and platform partner relationships – not just with sales teams but also across content, technology and revenue departments.
  • Engage with our media partners to ensure you and your team remains on the front foot with latest intel, content and innovation in the markets across all media touchpoints.
  • Provide insightful, detailed and timely briefs and feedback to our media partners.
  • Establish strong understanding of client challenges, objectives & initiatives and develop client relationships.
  • Is the senior trusted advisor to clients and helps build teams client relationships.
  • Understands the client category intrinsically and can translate insights into media outcomes.
  • Leads all forecasts for team and in a timely manner, and all contractual and commercial requirements (e.g. bonus-malus and financial penalties) and managed appropriately.

What makes a good Group Digital Director?

  •  Is a media planning and buying expert, able to utilise all tools and confidently train and develop others.
  • Strong numeracy and analytical skills applicable to media proposal assessment, evaluation and negotiation.
  • Sound knowledge and experience on how to react to various and adverse occurrences throughout the general operation of the team.
  • Is a proven leader and can inspire and motivate the immediate and broader team.
  • Has established fluent senior relationships and utilises these to get the best outcomes for clients and the agency.
  • Always planning ahead in addition to ongoing day to day operations.
  • Leads MediaCom behavioral pillars into the day to day functioning of the team.
  • Always persuasively present and articulate to external stakeholders the functions and principles critical to the MediaCom Marketplace agenda.

You Bring:

  • Extensive experience in media planning and truly understanding the relationship between channels.
  • In-depth knowledge of digital media channels and tools.
  • Highly level of energy that helps cultivate a positive social and high performing culture.
  • Can adapt knowledge to solve business problems.
  • A leader rather than manager, with the ability to switch between the two depending on the situation.
  • Experience in people management with an understanding of what drives retention and a success through others mentality.
  • Collaborative and astute - able to build trust and respect within a network.
  • High emotional intelligence and awareness and therefore able to manage self and others in a constructive manner.
  • Motivates your team to deliver the best for the client.
  • Exceptional, up to date, media landscape knowledge.
  • Highly skilled communicator.
  • First class negotiation skills.
  • Excellent analytical and problem solving skills, with the patience to examine the detail and create solutions.
  • Strong ability to build relationships with key stakeholders – client, client team, SBUs.
  • Commercial awareness.
  • The ability to identify revenue driving opportunities for MediaCom.

GroupM Australia takes pride in being a group built on a set of core values that extend to every aspect of our operation. We are committed to providing an empowering workplace that offers opportunities to learn, succeed and grow. We do this through our dedicated in-house training team who tailor our programs for every level of employee in every discipline across the group. GroupM is the largest media investment management company in Australia. 

GroupM is an  Equal Opportunities Employer. We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

Apply now and send your CV via the link!