Mindshare | Purple Masterminds

Media Planning Mumbai, India Bangalore, India Gurgaon, India


Description

Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking at experienced professionals to join our purple family in various roles under either Client Leadership/Digital/Strategy/Trading function. In this role, you will be responsible for helping brands in their marketing and business objectives by understanding consumers to provide solutions which are data driven using digital & technology.

Our Vision: Good Growth

Good Growth creates enduring, diversified, and sustainable client growth whilst also generating positive outcomes for all stakeholders: our people, clients, consumers and the industry 

Our Values

We have three company values which are the operating philosophies that guide our conduct internally as well as with our Partners (clients, media and other agencies).  

  1. Empathy– the ability to understand and share the feelings of another
  2. Energy – the strength and vitality required for sustained activity
  3. Impact – a marked effect or influence 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role 

This role reports to: Director – Client Leadership/Digital/Strategy/Trading 

3 best things about the job:

  1. You get to create a footprint in the fastest growing agency in the network on its fastest growing, and well-known brands
  2. Lead strategic thinking & integrated solutions for the clients under stewardship
  3. High adrenalin work under pressure and short turnaround times and ability to shape the course of the agency

In this role, your goals will be:
In three months:

  • Understanding the media landscape
  • Getting well versed with media tools & platforms through trainings and certifications

In six months:

  • Understand the category and brand objectives
  • Understand and take initiative towards team/agency goal for the year

In 12 months:

  • Build high credibility with the team and the client
  • Initiated & delivered at least 2 key projects

What your day job looks like at Mindshare within each of the roles:

Client Leadership

  • Provide strategic communications & planning leadership on your set of brands
  • Help build effective media interventions on the back of strong Communication planning
  • Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
  • Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals.

Strategy

  • Be an integral member of the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
  • Participate in the Integrated Planning process
  • Participate in thought leadership projects across clients
  • Drive consumer understanding to draw insights that impact our client’s businesses
  • Keep abreast of media innovations and developments and find links to enrich brand plans
  • Writing entries for media and other awards
  • Actively involved in new business pitches

Buying/Trading

  • Help team with market intelligence & structured data which help in structuring better deals
  • To collate ratings and generate MIS reports on program performance, channel shares
  • Assist in production of post buy reports, CPRP reports and quarterly reviews
  • Negotiate position upgrades during execution
  • Actively contribute towards innovation idea generation
  • Assist in sponsorship negotiations and management
  • Negotiate inventory availability and block as required as per deal
  • Compliance against internal / External Audit for your set of accounts

Digital

  • Develop digital media plans and approach basis consumer insights and digital media dynamics
  • Proactively identify new opportunities and pitch innovative ideas
  • Deliver media plans, campaign scheduling
  • Define campaign KPIs and continuously plan optimization to deliver maximum ROI
  • Review campaign performance
  • Dashboard execution level experience on Google Ads, DV360 or Facebook Ads Manager
  • Maintain MIS for billing, estimates, ROs, etc.

What you’ll bring:

  • Strong appreciation of marketing and challenges that can exist
  • Attitude to unlearn & learn new things and aptitude towards data & technology
  • Capability to build a story - Make effective presentations
  • Solution driven mindset
  • Teamwork & collaborative spirit
  • Persuasive & proactive approach
  • Strong stakeholder management skills

Minimum qualifications:

  • 2-5 years of experience in a marketing/sales/digital/technology role in media or non-media firms including start-ups, tech firms
  • Bachelor’s degree in engineering preferred
  • Graduate/Postgraduate in marketing preferred
  • Effective communication skills

More about Mindshare

Mindshare is a media services company that accelerates
Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.