Director - Content+
Description
Job Title: Director, Content+
Location: Gurgaon
Company: Mindshare
Company: Mindshare
About the Role
Mindshare’s Content+ team is looking for a dynamic and experienced professional with a passion for innovation, storytelling, and branded content creation. If you have 5+ years of experience in content marketing and a track record of developing engaging brand narratives, we want to hear from you!
As the Director, Content+, you will lead content-driven initiatives and strategic partnerships for one of India’s largest automotive brands, alongside other national and global brands. This role demands a deep understanding of the content marketing ecosystem and the ability to develop compelling content strategies that drive engagement and brand impact.
What You’ll Do
- Lead the ideation, development, and execution of cross-platform content strategies based on client objectives and market insights.
- Develop innovative, platform-neutral content ideas that align with brand storytelling and audience engagement.
- Identify, pitch, and implement branded content opportunities across TV, digital, social, experiential, and influencer-driven platforms.
- Work closely with key stakeholders, including clients, creative teams, media partners, and platforms to bring content campaigns to life.
- Track, measure, and optimize content performance to drive continuous improvement and ROI.
- Manage end-to-end project execution, including budgeting, negotiations, deal closures, and stakeholder alignment.
- Drive best practices and thought leadership in branded content strategy.
What You Bring
- A creative thinker and storyteller with experience in brand building, content strategy, and campaign execution.
- Strong ability to translate insights from market and consumer data into actionable content opportunities.
- Excellent presentation and communication skills—ability to sell ideas and influence stakeholders.
- A collaborative mindset with leadership capabilities to guide and mentor teams.
- A solution-oriented approach, able to think on your feet and make quick decisions.
- Experience in writing & scripting is a plus.
- Strong understanding and passion for automotive, technology, fashion, beauty, and lifestyle industries.
- 4-5 years of relevant experience; PG preferred but not mandatory.
What’s in It for You?
- Work with one of the largest brand portfolios in India.
- Conceptualize and execute award-winning content ideas.
- Collaborate with top content platforms across media.
- Build a leadership presence in the branded content space.
What Success Looks Like
In 3 months:
- You’ve built strong relationships with internal stakeholders across the client portfolio and begun presenting content ideas.
In 6 months:
- You’ve established a seamless process for content execution and delivery.
In 12 months:
- You’re the go-to content expert for both internal teams and clients.
- You’ve mastered escalation handling and conflict resolution.
- You’ve successfully led content pitches and campaigns that drive brand impact.
If you’re a strategic content leader who thrives in a fast-paced, creative environment and is eager to shape the future of brand storytelling, apply now!
More About Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
More About Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.