GroupM | Regional Process Owner - Non Biddable

Comms & Strategic Planning Bangkok, Thailand


Position at GroupM

GroupM APAC is seeking an experienced Regional Process Owner, Non-Biddable to be part of a transformational change team in the largest media agency group in APAC. Each Regional Process Owner (RPO) will be responsible for an individual media process specialism, including the strategy and direction of that process’s continuous improvement. This role spans across non-biddable media practices (encompass, but not limited to: television, print, radio, out of home and non-biddable digital) across media planning, implementation, tracking & reporting, and supporting systems & technology requirements.

Reporting of the role

These roles report to the APAC Regional Process Lead (RPL), GroupM

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world 
  2. An opportunity to create transformational change in the largest media agency group in APAC
  3. An opportunity to lead a strong team and to work with multiple GroupM agencies and senior management across 16 different markets in APAC

Measures of Success

In three months, you would have:

  • Got to know key stakeholders of the current transformational project in markets and regional teams
  • Reviewed the Non-Biddable existing workstream deliverables up to date and identified areas for improvements across non-biddable media planning, implementation, optimization procedures and workflows
  • Identified the short-term wins
  • Familiarized with GroupM and agencies’ operating models across APAC markets
  • Took over the current transformational project Non-Biddable workstream activities in all APAC markets

In six months, you would have:

  • Built relationships with local market teams (SMEs and champions) to understand business needs across all APAC markets
  • Led the Non-Biddable workstream’s process streamlining, standardization and training in remaining APAC markets and incorporated leading practice collected from markets who have gone-live with the project in earlier waves
  • Supported local market on identifying possible solutions to medium term challenges
  • Continued the market rollout plans on continued improvement on the business process and organizational structure

In twelve months, you would have:

  • Completed the phase 1 transformation project market roll-out plan
  • Reviewed the initial market roll-out outcomes and course corrected
  • Identified any media buying and implementation process automation or digitization from offline to online (eg Digital OOH) opportunities and worked with Internal Stakeholders (Agencies, Trading, IT, Finance) and technical teams to enable an action plan that is viable based on realistic timelines
  • Provide ongoing supports to other relevant projects, including design and implementation inputs on a new media system design, global workflow tool design and a resourcing management system
  • Work with global and regional specialist teams to build a Non-Biddable media transformation roadmap as a guidance and lookouts for local markets

Responsibilities of the role:

  • Responsible for collecting insights on business requirements and current status, including the Agencies’ and GroupM’s planning and buying requirements; a streamlined implementation flow by Market and Agency; and current practices on non-biddable platforms covering specialist’s roles & responsibilities where applicable
  • Responsible for the delivery of continuous improvement of the media process area (bottom-up) across non-biddable practice, including TV, Radio, Print, OOH, Non-Biddable Digital and any other offline platform requirements
  • Responsible for implementing transformation initiatives for the media process area (top-down)
  • Responsible for driving further process standardization, simplification, centralization and improvement initiatives for the media process area in APAC
  • Work closely with the Reporting RPO to conceptualize and evaluate point to point solutions (from media planning through to campaign closure) to ensure measurement and accountability is appropriately balanced
  • Presents to the Regional Management and Market ExCos and relevant project steercos for initiatives related to the media process area
  • Ensure adherence to regional process policies/controls and perform quality reviews to monitor risks
  • Identify process best practices and scale across markets; provide expert guidance to market teams
  • Provide oversight and adherence to the improvement of the media process KPIs across the Agencies, Centralized Specialist Teams and GroupM regular meetings with local market process SMEs to discuss and align on progress improvement activities and next steps


What you will need:

  • At least 10 years’ experience in the Media Industry with a track record of continuous improvement and strategic partnering in a multinational environment
  • An expert in the media process particularly around planning and implementation needs for agencies to streamline process and teams’ ways of working
  • Strong knowledge and first-hand operational experience on all traditional media practice (TV, Radio, Print, OOH), as well as Non-Biddable Digital (Managed Services -IO Buys and Reservations Buys)
  • Good understanding and experience in process workflows and reporting solutions
  • Strong stakeholder management skills with demonstrated ability to deal with different nationalities, cultural background and conventions in APAC
  • Familiarity and expertise in navigating Microsoft Office Suites (incl. PPT, Excel, Visio)
  • Leadership skills, excellent motivator, persistency
  • Strong project and change management skills (in an Asian environment)
  • Customer and Quality orientation
  • Ability to work independently and systematically
  • Flexibility and ability to work under pressure
  • Excellent communication skills
  • Business fluent in English

More about GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at 
Follow @GroupMAPAC on Twitter
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About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.