Planning Associate Director
Description
Planning Associate Director
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Associate Director. This is a Full-Time position based in Sydney. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
- Receive and interrogate client briefs, understanding both business and communications objectives
- Recommend sufficiency of investments within channel to ensure effective use of channels within client responses
- Maintain engagement with media partners to maintain knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint
- Understand internal product teams including GroupM product and service teams to ensure you have an understanding about their offerings and relevance to our client challenges
- Identify audiences and define audiences that drive outcomes for campaign briefs within single source
- Report on audience media consumption trends and habits
- Deliver in channel ideation and tactics within campaign planning
- Create consumer journeys maps across paid media
- Have a POV on media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendation
- Responsible for leading planning responses to brief:
- Working with the strategy team to create actionable comms tasks
- Addressing those comms task with the relevant roles of media/channel
- Exploring the tactics within each channel that unlock the short- and long-term objectives.
- Ensuring all work is measurable back to brand and business outcome
- Understand marketing science and how it influences decision making with media planning
- Deliver internal thought leadership to the planning and client teams
- Recommend innovation through media and emerging channels within brainstorms
- Create measurement frameworks and learning agendas to ensure media and recommendation effectiveness
LEADERSHIP
- Motivate the team to achieve individual, team and organizational goals
- Develop and train team members to ensure they reach their potential
- Ensure new team members are onboarded effectively
- Empower team members with skills to improve their confidence, product knowledge, and communication skills.
- Contribute to a cohesive team environment through team activities and cultural moments
QUALIFICATIONS
- Holds a deep practical knowledge of Media Planning.
- Requires a minimum of 6 years of experience.
- Relevant qualification in Media or Marketing
- Experience leading Projects, preferably with a qualification in Project Management
BONUS POINTS
- Experience within Retail, Entertainment and/or Technology
- Ability to craft, size and justify audience definitions with limited first-party data
- Passion for narrative writing and persuasive arguments
- Ability to go wide and deep: no task too small, no challenge too big
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
Apply now and send your CV via the Link.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-POST