SENIOR PLANNER
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
The Role Objective
The Senior Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence. The Senior Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.
Responsibilities:
Strategic Skills
・Support Associate Director by providing strategic insights and tactical solutions on Planning to inform strategic media recommendations
Strategic Skills
・Support Associate Director by providing strategic insights and tactical solutions on Planning to inform strategic media recommendations
・Understand and translate client business objectives into clear comms and media objectives
・Provide data driven analysis to the AD using deep category and audience insights to recommend media channels and tactics for the client.
・Be able to define measurable KPIs to track campaign success and optimize performance.
・Provide data driven analysis to the AD using deep category and audience insights to recommend media channels and tactics for the client.
・Be able to define measurable KPIs to track campaign success and optimize performance.
Client Account Management
・Act as a client contact for the assigned campaigns and form close relationships with the client to work with wider teams (including planning, biddable and programmatic teams) to ensure regular reporting that serves the client’s needs.
・Keep your client leads up to date on best practices and industry trends.
Operating and Technical Requirements
・Campaign Planning and Execution
・Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence
・Prepare consumer insight and competitive reports interpretation and key learnings
・Forge and develop solid working relationship with the internal team at EssenceMediacom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams
・Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives)
Problem Solving
・Troubleshoot campaign delivery issues and adapt plans to meet changing market conditions and/or new client directions if any.
・Drive continuous improvement by identifying inefficiencies and implementing solutions.
Reporting and analysis
・Complete and publish planning reports accurately and on time
Other Areas
・Contribute to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights) and related revenues
・Participate in workshops, training sessions and team building events.
・Stay informed of emerging technologies, media channels, and consumer behavior trends.
・Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.
・Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude
・Contribute to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights) and related revenues
・Participate in workshops, training sessions and team building events.
・Stay informed of emerging technologies, media channels, and consumer behavior trends.
・Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.
・Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude
・Flags up any serious performance issues immediately and seek help to manage them accordingly
Key Performance Indicators:
Product: outstanding plan execution & operational excellence. KPI TBC
Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
Personal development: positive My360 feedback from manager, peers and clients.
Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
Personal development: positive My360 feedback from manager, peers and clients.
Education, skills and behaviours
・3+ years of experience on in a similar or related role
・Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering
・Numerate and analytical
・Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.
・PC literate (Excel, PowerPoint, Word)
・Strong target orientation e.g. very results driven, ability to work effectively to targets
・3+ years of experience on in a similar or related role
・Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering
・Numerate and analytical
・Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.
・PC literate (Excel, PowerPoint, Word)
・Strong target orientation e.g. very results driven, ability to work effectively to targets
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.