Senior Media Planner
Description
About the Role:
We are looking for a highly motivated Associate/Senior Associate to join the GroupM Clients Team. As the primary point of contact for a portfolio of clients, you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning and continuous performance analysis, you will drive successful outcomes and deliver exceptional value to our clients.
3 Best things about the job:
- Opportunities for professional development and growth.
- Opportunity to interact and learn from the best people in GroupM to drive excellence in media, content and technology.
- Grow your potential in a team culture built on collective energy, passion, collaboration and support.
Key Responsibilities:
Client Relationship & Servicing:
Client Champion:
Proactively communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.
Client Relationship & Servicing:
Client Champion:
Proactively communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.
Trusted Advisor:
Build and maintain strong, long-lasting relationships with clients based on trust, transparency, and proactive communication. Become a trusted advisor, providing strategic guidance and recommendations to help clients achieve their business goals.
Account Management & Strategy:
- Data-Driven Approach:You will leverage a data-driven approach to optimize campaign performance and drive client success.
- This involves utilizing advanced analytics and data insights to inform strategy, planning, and execution.
- You will analyse key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns.
- Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends.
- Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals.
- Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels.
- Management: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance.
Implementation & Operations:
Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup.
Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup.
- Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI and client transparency.
- Team Collaboration: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations.
- Performance Monitoring: Monitor and Optimize campaign performance closely, using analytics tools to track key metrics and identify areas for improvement.
Optimization & Reporting:
- Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance.
- A/B Testing: Conduct A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators.
- Insightful Reporting: Generate regular reports that clearly communicate campaign performance, insights, and recommendations to clients in a digestible and actionable format.
- Strategic Analysis: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns.
Requirements for the role:
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
- Strong communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
- Strong understanding and hands-on experience with all major advertising channels (may include biddable/digital channels like search, social, and programmatic as well as non-biddable/non-digital channels like TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs etc).
- Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Excel, PowerBI to track campaign performance, generate insights, and inform optimization strategies.
- Strong analytical and problem-solving abilities, with a data-driven approach to campaign planning, management and optimization.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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About GroupM Singapore
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.