Mindshare | Strategy Lead

Comms & Strategic Planning Mumbai, India Requisition ID:32965


Position at Mindshare

Job title – Strategy Lead

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Strategy Lead to join us. In this role, you will be responsible for uncovering relevant, actionable insights and working with business, content and digital teams to create communication interventions. You will closely monitor and interpret industry and consumer trends and competitive intelligence to sharply identify business challenges, and then apply the insights to brand strategy, communication planning, and key brand initiatives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the National Head of Strategy & Insights

3 best things about the job:

  • You get to work on a mix of a very diverse set of clients across regions
  • A fast paced and fun work environment where you get to work with multiple functions and best in class people
  • Get to be a part of a rapidly growing organization, where sky is the limit

In this role, your goals will be:

In three months,

  • Understood the business and the issues therein of the clients handled, inside out
  • Devised key communication strategies for key clients handled
  • Understood all the tools and resources available within the Mindshare, GroupM and WPP systems and apply it to brand strategies
  • Built a collaborative relationship with the business teams as well as all the verticals

In six months,

  • Worked on annual strategy presentations as well as large campaign presentations from a communications planning and strategic direction perspective
  • Worked on new business pitches
  • Worked on special projects

In 12 months,

  • Emerged as the go-to person both internally and for client for Strategy & Insights solutions.
  • Taken specific initiatives as well as a strategic direction, to drive business outcomes for key clients.
  • Successfully mastered the art of delivering award winning solutions for client
  • Identified and nurtured ley partnerships for the organization
  • Been an integral part of conceptualizing the strategic direction of the organization from a product perspective

What your day job looks like at Mindshare:

  • Be an integral part of setting up and driving the strategy function and direction for the organisation
  • Majority of your time will be dedicated to West clients and also support other regions on large pitches as well as driving central strategic projects for the organisation
  • To understand and continuously be in the know of industry, technology, data and communication trends – and utilise those to devise a strategic direction for clients as well as the organisation
  • To continuously meet partners in the areas of data, technology, creative and academia and drive partnerships at an organisational level
  • Data war rooms, Market mix modelling and strategic thinking across key clients across industries & sectors
  • Should be able to craft the strategies based on outcomes led thinking and must ensure adaptive and agile data roadmaps
  • Build strategies based on Mindshare strategic thinking framework across set of clients
  • To read and learn continuously
  • Have the ability to identify key business challenges and provide sharp solutions for the same, rooted in a deep understanding of the consumer  
  • Utilize client, third party as well as internal data to derive insights which translates to strategic communication planning
  • Devise methodologies and systems to continuously measure business outcomes as a result of marketing and communication activity
  • Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
  • Ability to conceptualize and institute consumer surveys
  • Make compelling presentations – effectively present information to top management, marketing teams, internal and public groups
  • Creation of impactful business communication (presentations, papers, etc.). Communicate complex ideas/insights in a way that all can understand and apply
  • Define challenges, collect data, establish facts and draw conclusions
  • Use digital and non-digital communication solutions to create integrated plans

What you’ll bring:

  • Prior work experience in in the areas of Communications Strategy, Account Planning, Research or Media
  • Great Communication Skills
  • Able to design, implement, and analyse primary research with minimal supervision
  • Strong in both qualitative and quantitative analysis
  • Radical and out of the box thinking
  • Experience in the digital ecosystem
  • Being comfortable with numbers and data is a must
  • Proactive and enthusiastic about creating pioneering work and award-winning solutions
  • Collaborative and ability to work with multiple teams and stakeholders – people skills is a must
  • Efficient project management skills
  • The hunger to continuously learn and explore new things

Minimum qualifications:

  • Post Graduate, MBA preferred
  • 12+ years of relevant experience

About Mindshare:
Mindshare is a media services company that accelerates
Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.