Associate Director, Strategy
Description
3 Best Things about the Role:
- Create the New: This job is about driving improvement and innovation through solid strategic thinking, and you will play a key role in developing media industry and FMCG category ‘firsts’
- Culture of Collaboration: You will have the opportunity to work with diverse, best-in-class experts across EssenceMediacom and WPP who enjoy working together and learning from one another
- Visibility and Mentorship: In a key role on a major client, you will directly interact with senior clients as well as agency leaders who will offer hands-on guidance to further your career development
Measures of Success:
- Stakeholder satisfaction (quality of strategic thinking)
- Growth mindset (learning agility)
- Make it happen (successful activations)
- Industry recognition (award wins, PR coverage)
What You Will Need:
- Mindset is crucial to success in this role. We’re looking for an open-minded, ambitious individual with a ‘can-do’ attitude and a strong sense of ownership. You will have a desire not just to develop great strategic thinking, but also to help our planners turn it into award-winning executions across any channel.
- You’ll have solid strategic and problem-solving capabilities and will be comfortable with analyzing and synthesizing different types of data to develop insights and implications. You will have the ability to fuse qualitative and quantitative thinking, simplifying complexity to storytell clear solutions.
- You’ll have a strong grasp of how media works. This means you may work in a strategy role at another media agency or you may be a strategist at another type of agency with experience in connections planning.
- You will excel at influencing stakeholders and enjoy collaborating with cross-functional experts in a matrix environment.
- You must have excellent communication skills – fluent written and spoken English and Chinese are a must – as you will be working closely with foreign and Chinese clients as well as local media partners.
Responsibilities of The Role:
- Analyze consumer panel and platform data, industry reports and social listening trends to generate compelling insights as the basis for communications strategies
- Develop strategic direction for campaigns and work with the planning team to land campaign strategy to distinctive and compelling media activation ideas
- Establish KPIs and measurement approach based on campaign objectives
- Keep up-to-date with media trends and platform innovations, create and present market landscapes on an ad-hoc basis
- Propose, manage and deliver thought leadership projects
- Develop and facilitate workshops, both internal & with clients
- Craft award entries for major global, regional and local awards
What We Expect:
In Three Months:
- Learned how to effectively use various data and insights tools
- Understood the client’s business, terminology, structure
- Understood the roles and responsibilities of different members of the agency team
- Started to establish relationships with internal and client stakeholders
- Built a solid, up to date understanding of the diverse media landscape in China
In Six Months:
- Met with all your clients and established yourself as a strategy expert
- Become a trusted partner to your seniors and your peers
- Developed an effective pattern of collaboration with other team members
- Independently delivered and sold in campaign strategy for multiple campaigns
In 12 Months:
- Delivered annual strategy for multiple brands
- Contributed to award-worthy campaigns that are recognized as ‘best-in-class’ by the industry
- Identified at least one area of thought leadership and created provocative content to build EssenceMediacom’s reputation with clients and to drive the client’s business forward
- Consistently act as a role model to other team members
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
Discover more about GroupM at www.groupm.com.
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