Assistant Manager- Digital Planning – Fulcrum

Media PlanningHybrid Remote, Colombo, Sri Lanka Requisition ID:36502


Description

Position at GroupM

Assistant Manager- Digital Planning – Fulcrum

Description

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Assistant Manager- Client Leadership to join us. You should be proficient in creating integrated media solutions and manage multiple brands. You will also be responsible for handling day to day operations and ensure smooth functioning of the team and processes.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

 

Reporting of the role

This role reports to: Principal Fulcrum

3 best things about the job:

1.Working for the fastest growing FMCG client, it provides and asks for unusual approach to the traditional media

2.Attain strong understanding of cross channel media strategy by working on fastest growing and diversified category


In this role, your goals will be:
In three months:

  • Understand the category and brand objectives for the year.
  • Understand and take initiative towards agencies goal for the year.

In six months:

  • Successfully lead the account and engage with the client on brand’s media approach.
  • Initiated & delivered at least 2 key projects.
  • Understands the In-house products/software’s very well to demonstrate the same during client conversations.

In 12 months:

  • Worked on Award entries.
  • Built high credibility with the team & client.

What your day job looks like at Mindshare:

  • Provide strategic communications and planning leadership for assigned brands.
  • Develop effective media interventions through comprehensive communication planning.
  • Serve as a senior-level contact for clients, leading strategic conversations on media and communication planning.
  • Drive the career development and progression of the planning team.
  • Generate creative ideas and disruptive communication innovations aligned with client business, customer, and brand goals.

 

What you’ll bring:

  • Minimum of 3+ years of experience handling both offline and digital media planning.
  • Experience in managing FMCG clients in top agencies is preferred.
  • E-commerce and digital expertise are essential.
  • MBA in Marketing or related field.

 

 

 

 

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

 

About Sri Lanka

In 2020, Sri Lanka's media landscape saw transformative growth, driven by digital advancements and changing consumer behaviors. With its strong mobile penetration, affordable data, and increasing e-commerce and OTT service use, Sri Lanka is becoming a significant player in the mobile-first internet market and global advertising spend.

GroupM Sri Lanka, at the heart of this evolution, balances dynamic client needs, partnerships, and team spirit. As a champion of equal opportunities, we celebrate diversity and inclusion, reflecting the global diversity of our clients.

As the leading media consolidation company in Sri Lanka with a 20-year legacy, GroupM Media (Pvt) Ltd. oversees major WPP agency subsidiaries and boasts the largest media client portfolio in the country, spanning various sectors.

Our comprehensive service offerings extend to digital, outdoor, activations, partnerships, data, and tech, making us a full-service media agency driving the digital media ecosystem forward. Our innovative approach, underpinned by a deep understanding of the market and consumer needs, positions GroupM as a key player in reshaping Sri Lanka's advertising industry and achieving effective marketing outcomes.