m/SIX | Senior Director - Strategy

Media Planning Mumbai, India


Position at m/SIX

Overview of job

m/SIX is a part of Mindshare network and an agency of GroupM, world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Director – Strategy for m/SIX. In this role you will be managing client relationships and help drive strategic interventions. Candidate must be conversant with comms planning, marketing and brands, decoding consumer behaviors, audience sizing, media terminologies and in writing a strategy deck. The role demands working with tools like TGI, leading Channel strategies and ideation to yield better conversions. The candidate will also have a huge array of fast moving data to decode from the digital ecosystem (i.e. SimilarWeb, Google search, FB audience insights, etc.)

This is an active client facing role that is meant to shape thinking of the client on how media is deployed in the vast ecosystem of choices and in the fast-changing world that exists today. The strategy lead will be called upon to have strong POV on marketing/media best practices for brands in the post-COVID world. The role also calls for learning m/SIX, Mindshare and GroupM tools and practices – and bring them to life for the set of client brands he/she is working on. The personal will need to work closely with the business teams, hence needs strong interpersonal skills.

Reporting of the role

This role reports to the National Head – Strategy

3 best things about the job:

  1. Opportunity to work with the best strategic minds across some prestigious brands in India
  2. Be an architect with strong business outcome focus. Collaboration across the board – with teams from offline to online planning, ideation and deployment.
  3. Help some of the largest brands build their strategy for growth and increasing market share

In this role, your goals will be:

In 3 months:

  • Meet key stakeholders across clients; including insights, creative agency – and interact with them
  • Get a good understanding of business/brand challenges, past campaigns, and competition
  • Initiate an audit of current strategy work, output and draw a roadmap
  • Learn syndicated and proprietary tools for insight mining and planning

In 6 months:

  • Build some path breaking strategies in the changing media space
  • Lead brain storming sessions with teams to develop some path breaking innovations
  • Become a go-to person for internal teams and client teams on strategic questions
  • Ensuring that m/SIX best practices – frameworks, tools, etc are well used as appropriate by internal teams and outputs included in client presentations
  • Work together with WPP partners, to create few visible differences on brands

In 12 months:

  • Lead new business pitches
  • Drive revenue growth and win a few awards for innovations

What your day job looks like at m/SIX:

  • Develop strategic roadmap for the clients
  • Participate in the Integrated Planning process
  • Participate in thought leadership projects across clients
  • Drive consumer understanding to draw insights that impact our clients’ businesses
  • Keep abreast of new technology, media innovations and developments and find links to enrich brand plans
  • Lead idea generation sessions
  • Writing entries for media and other awards

What you’ll bring:

  • Thinking strategically
  • Strong appreciation of marketing and challenges that can exist
  • Capability to build a story - Make effective presentations
  • Communication planning background that can help in developing ideas
  • Persuasive
  • Pro active
  • Excellent communication skills, both verbal and written
  • Stake holder management

Minimum qualifications:

  • MBA preferred
  • Years of experience; 8 – 10 years
  • Should have a keen interest in brands and marketing
  • Preferred exposure / Understanding of Digital, Data, Research/ Analytics

More about m/SIX

m/SIX is a progressive and entrepreneurial international media network that was born digital. The agency prides itself on its pioneering, energetic approach and honest culture.

With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM.

m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.