Wavemaker | Audience performance Lead

Data, Analytics & Insight Mumbai, India


Description

Position at Wavemaker

Role - Audience Performance Lead

Overview of job - 

Wavemaker (a division of GroupM) is looking for an Audience Performance Lead to be part of its Data Driven Planning team. 


Responsibilities

  • Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
  • Champion best practice analytics implementation and development, primarily using Google Tag Manager
  • Drive performance of analytics and optimization capabilities to impact overall business results
  • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc

 

Requirements:

What you'll need

  • Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
  • Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms
  • Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
  • Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
  • Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
  • Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn't) in a brand's journey
  • Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation/personalisation roadmaps
  • Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
  • Proficiency with Python/R or other scripting languages is highly desirable
  • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
  • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus

More about Wavemaker                                          

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

 

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

 

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

 

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn 

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.