Mindshare | Managing Director APAC

Comms & Strategic Planning Singapore, Singapore


Position at Mindshare

L’Atelier Regional is looking for a Managing Director (Asia Pacific) to be based in Hong Kong. Markets covered include Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, Vietnam, India, Indonesia, Philippines and Australia.

As the head of L’Atelier Regional, your role is to lead a team of high-performing media experts across 11 markets (excluding Mainland China and Japan).  You will be responsible for delivering best-in-class services across: integrated media planning, strategy, e-commerce, trading & investment, data & analytics and client management.

It is important that as a core part of your motivation and your own DNA is a relentless drive for excellence and attention to detail.  This role is about pushing the boundaries of what is possible and to be a partner to senior LVMH stakeholders.


Reporting of the role

This role reports directly to the CEO of Mindshare Asia Pacific. The L’Atelier Regional team is based in Hong Kong and will be your direct responsibility in terms of talent development and performance management. In-market L’Atelier leaders will also have dotted line reporting into this role.


3 best things about the job:

  1. You will hold the most senior role in this bespoke luxury agency, powered by GroupM, handcrafted specifically for the LVMH Group in Asia Pacific and their Maisons to exceed their ambitions for this region. You will work directly with the most senior regional Maison leadership, the LVMH Media team based in Hong Kong and other stakeholders in Paris. This is a once-in-a-career opportunity to shape the future of luxury for a new generation of luxury consumers through the power of media.
  2. Together with experienced and passionate specialists from other disciplines, you will be the face and heartbeat of the Hong Kong regional hub, inspiring Maisons and teams with your knowledge, insights and passion for the luxury category
  3. You will be partnering closely with LVMH Media APAC and HQ, to lead and guide maisons in navigating the fast-changing landscape in this region.


Measures of success –

In three months:

  • Be embedded into the Maison’s history, mission, product lines (past, present, future) and develop a rock-solid chemistry with LVMH Media APAC and the key regional Maison stakeholders
  • Have officially met with all relevant LVMH stakeholders and internal stakeholders.
  • Be fully up-to-speed in the APAC media landscape (with focus on South Korea and Australia), and the competitor / category landscape
  • Be completely fluent in the language of L’Atelier, including our bespoke planning framework, key tools and solutions such as [m]Platform, INCA, Assemblage, etc.
  • Be familiar with the team structure of L’Atelier (all markets) and GroupM
  • Established strong relationship with key talents in each market and have in place regular catch up sessions to understand their challenges and extend support where needed

Key performance indicators:

  • Feedback from regional specialist leads and market leads
  • Feedback from LVMH Media


In six months:

  • Clearly defined a L’Atelier culture under your leadership
  • Worked with Regional Head of Strategy to create an APAC strategy roadmap and have it approved by LVMH Media
  • Understood challenges experienced by Maisons and be able to lead market teams in identifying solutions and opportunities in various situations
  • Able to put together a full picture of all maisons’ key activities, understand how the different pieces influence outcomes and regularly provide LVMH Media with a “helicopter view” of the state of business
  • Built outstanding, trusted, relationships with the L’Atelier market leads and senior clients (Directors and above) based on delivery of your high-value and high-impact work.
  • Reviewed, organised and structured the regional and market teams to meet the evolving needs of LVMH maisons, particularly in the area of performance and e-commerce marketing
  • Coached team members by assessing each individual’s strengths and areas for development, encouraging an open exchange of contrsuctive feedback among each other

Key performance indicators:

  • Bi-annual agency evaluation
  • Feedback from regional specialist leads and market leads


In 12 months:

  • Have struck leading strategic partnerships within broader GroupM, WPP and your network of contacts deliver value to the Maisons
  • Have established yourself as the senior point of contact with high level of credibility amongst senior clients and internal teams (all disciplines)
  • Provided clear talent development plans for the L’Atelier Regional team and growth planning for Maisons
  • Co-delivered at least three iconic projects with the L’Atelier Regional team that would benefit Maisons and gained recognition from LVMH Media
  • As the official representative of L’Atelier, you would have actively seeked ways to cement L’Atelier’s position as a luxury specialist agency in the region. This may be through collaborations with publishers like Business of Fashion, your speaking engagements at industry conferences, or publishing your team’s work publicly – anything that drives acclaim and accreditation to L’Atelier

Key performance indicators:

  • Improve agency evaluation score for regional and respective in-market teams
  • Feedback from regional specialist leads and market leads via 360 evaluation


Key responsibilities:

Client leadership

  • Be the trusted partner to LVMH Media, providing sound advice from an overall big-picture group level perspective. You should always be a few steps ahead to anticipate the changes in environment (media, talent, tools, etc.) and proactively engaging LVMH Media in discussions to identify solutions.
  • Engage with senior-level maison and LVMH Media leaders to deliver media solutions that effectively, efficiently build business and brand value. Build relationships based on trust and real partnerships
  • Lead and drive best in class thought leadership in key areas in media , industry issues and in the intersection with luxury making this accessible and relevant to maison and LVMH Media
  • Draw up on the resources of GroupM and WPP accessing expertise as required and appropriate
  • Involved in regions’ / markets’ planning process for key campaigns / periods to ensure quality output and provide senior guidance
  • Key contact across the entire planning cycle for senior brand clients and media directors
  • Sharing of best practice and workshops with the clients

Internal development

  • Ensuring training and upskilling of level of know how in the area of planning and operation, with the support of Head of Strategy and Digital Lead
  • Ensure strong and close relationship and knowledge of all GroupM capabilities and vision
  • Build close relationship with L’Atelier regional and market leads to ensure they are well-supported and have clear understanding on the expectations of deliverables
  • Responsible for team motivation and agency vision alignment


You should possess:

  • Minimum 10 to 15 years experience (in global or regional leadership capacity in relevant industries
  • Broad background, exposure and experience in the entire marketing and/or media strategy, planning and implementation.
  • Strong leadership and operational ability.
  • An effective communicator who is able to articulate your thoughts in a clear and concise manner to both local and global stakeholders across all levels
  • Possess an excellent command of the English. Cantonese and/or Mandarin a benefit.
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Familiar with all forms of media and has experience in providing integrated planning recommendations
  • A genuine passion in Client Leadership – nurturing relationships with senior stakeholders of global luxury brands and constantly deliver towards their best interest
  • Possess a “can-do” attitude and a continuous desire to challenge the norm
  • Strong people management skills, able to adapt your working style according to the different personas in your team and be an effective mentor
  • A passion for Luxury (fashion / beauty) and experience is a plus
  • A mindset that the regional team creates value by supporting local markets
  • Be comfortable working in matrix management structures and cross-team / agency collaboration


 About GroupM

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.