Executive - Social Listening
Description
Job title: Executive
Reporting to: Business Head – Wavemaker / Command Centre Lead
Location, Country: Mumbai, India
Location, Country: Mumbai, India
Brief role description:
Candidate should have basic knowledge of Social Media Listening and Reputation Management across digital and social eco-system. He/she should be able to read social media signals and draw meaningful insights. He/she should also be able to independently analyse create reports for the client and be the POC for all ORM related discussions.
3 best things about the job:
- Most Dynamic Data and Technology Innovation led work environment
- Client centric approach – Based out of Client location – direct action ability
- Get to work with best clients in the industry
- Part of most exciting innovation hub – Content/ Creative/ Insights/ ORM
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business
- The confidence to Challenge what’s gone before
- The Support to go further than we thought possible
Core responsibilities:
- Individually contribute Product & Strategy function and streamline operations/ reporting with minimal supervision
- One big win with Insights driving action ability towards Media, Communication, Campaign
- Identified and Integrated additional data sources to add richness of Insights and strategy
- Executed 3 critical campaigns from conceptualization to delivery (Integrating Media and Communication)
- Emerged as the go-to person both internally and amongst clients for digital solutions
- Become proficient is escalation handling and resolve conflicts
- Successfully mastered the art of winning pitches and awards
- Transformed the Command Centre Product as Centre of Excellence within Client’s organization
Additional responsibilities:
- Fun, Relaxed and highly motivated work environment
- You will be coordinating on deliverables internally and externally
- You will continuously re-invent the insights engine and translate it into more structured outcome.
- Based on client requirements, work with the larger Wavemaker/GroupM team in identifying solutions, evaluate partners, create project plans and manage those projects
- Pro-actively identify opportunities / projects that are relevant and aids client’s business
- Understand client objectives, category/competitive trends for various product categories
- Explore and evaluate external partners on an ongoing basis.
- Innovate on process – automated and manual to achieve operational efficiency and better quality of insights and reports
- Timely and quality execution of existing listening/insight projects with set objectives defined by agency and client
- Tracking time-resource engagement for all projects to ensure timely deliveries
- Consult with client / agency to better reports and make them insightful and value adds for clients with live recommendations
- Understanding of Quantitative and Qualitative research techniques
- Know your tool well – Knowledge on social listening tools –Sysomos, Talkwalker, Brandwatch, Unmetric, Social Bakers etc.
- Understanding of Content & Social platforms
- Understanding of ORM process and Management
- Strong grasp on technology
- Understand client objectives, category/competitive trends for various product categories
- Experience with data verification, quality control and analytics.
- Experience presenting deliverables with commentary, verbatim and visualization of data through PowerBI
The Candidate:
- Graduate/ Post Graduate – Management/ Statistics/ Research
- Abreast with the latest tools & innovative research methodologies
- Around 1-2 years of relevant experience
- Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
- Experience in the FMCG/ Banking/ Financial Services industry with marketing and product management portfolios, is advantageous.
- Good research skills, including data process, experienced in applying professional consulting and Research models
- Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public
- Must be numerically-inclined and extremely comfortable in a data intensive role
- Excellent written and verbal skills in English
- Excel in executing in an orderly, organized and structured fashion
- Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.
- Enjoy working in fast paced environment with the ability to learn and master new areas quickly
- Excellent PowerPoint Skills
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
We are an equal opportunities employer.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
More about GroupM
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm