Mediacom | Business Science Manager

Media Planning Bangalore, India


Description

Position at MediaCom

 MediaCom is looking for a Business Science Manager based out of its Bangalore branch. You will be supporting the media mandates for one of our key clients for MediaCom Bangalore. Your understanding of Digital is a must as you’ll be working with an integrated team.

Overview of job:

The Manager is the center of data analysis. This position is responsible for all deliverables including, but not limited to, campaign reporting, business reviews, media and creative tests, creative analysis, budget forecasting and accuracy.

 

Reporting of the role

This role reports to the Strategy Leader for this account.

3 best things about the job:

  • You would be working in one of the most exiting agencies and lead a team of energetic and dynamic individuals.
  • Scope to work on various target segments
  • Clients who are investing much more in new media channels – Digital, Mobile & other emerging media.

Measures of success –

In three months:

  • You would be expected to have full understanding our client business association & your role.
  • Understand the different stakeholders within agency and start building relationship with them.
  • Expected to have full understanding of available data sources and research tools

In six months:

  • Have full understanding of what is happening on client’s business & work accordingly
  • Proactively drive data-driven insights across media planning and other strategic projects
  • Collaborate with internal stakeholders to assist in client’s media planning process
  • Connect with Regional and Global MediaCom teams to develop familiarity

In 12 months:

  • Be visible as the Business Science specialist of your team within the agency as well as with clients
  • Be an integral part of yearly planning process providing data-driven insights to make the planning more efficient and effective
  • Be the seamless bridge between local clients & regional/global agency team for data driven insights and analytics projects

Responsibilities of the role:

Data Analytics:

  • Define data analytics approach & mindset for the business & activate necessary actions for business growth
  • Manage the retrieving, compiling, and formatting of large volumes of data
  • Analyze data to generate graphics for use in client presentations
  • Utilize syndicated research tools to retrieve various types of data (macroeconomic, marketing, business, etc.)
  • As needed, write and test processes that improve data management automation processes using R, Python, Excel VBA, SQL Server, Tableau Prep, and/or Alteryx

Business Forecasting:

  • Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization to support client engagements
  • Build forecasts and budgets based on historical data as part of the planning process

 

Research & Insights:

  • Propose and execute media testing using client-approved research methodologies spanning web analytics, consumer brand lift, and sales-attribution partnerships.
  • Act as primary day-to-day contact on insights and analytics to digital and traditional media managers and clients

 

Collaboration & Partnerships:

  • Collaborate across MediaCom disciplines and across other WPP agencies to help address client questions and solve business issues
  • Manage project timelines and deliverable schedules and share concerns about deliverables, timelines, and issues with project managers and directors
  • Support team members with methodology development and testing

What you will need:

  • Bachelors / Master’s Degree, with 4-5 years’ experience in a Data Analytics / Statistics / Data Sciences / Business Intelligence - roles & ready to think & create.
  • Experience with sales forecasting, advertising effectiveness, consumer profiling, market mix and ROI measurement.
  • Experience with Business Intelligence and Data Mining Applications a must
  • Comprehensive understanding of metrics: Media (e.g., impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
  • Experience in Media ROI Optimization Consulting required
  • Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
  • Someone with an experience with premium FMCD / technology / e-com / consulting / data analytics companies.

More about Mediacom:

Welcome innovators, initiative takers and instigators.

Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

 

We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.

Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

Welcome to MediaCom.

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.