GroupM | Performance Manager
Description
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a digital performance Manger to join us. In this role, you will be responsible for managing performance campaigns, including biddable and sem campaign，biddable campaign will be the main focus.
At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us.
We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization.
Reporting of the role
This role reports to: Fashion performance team leader
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a digital performance Manger to join us. In this role, you will be responsible for managing performance campaigns, including biddable and sem campaign，biddable campaign will be the main focus.
At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us.
We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization.
Reporting of the role
This role reports to: Fashion performance team leader
3 Best things about the job:
1. Join a welcoming, collaborative, and professional team
2. Provide a robust learning program and free certification opportunity
3. Flexible working arrangements
1. Join a welcoming, collaborative, and professional team
2. Provide a robust learning program and free certification opportunity
3. Flexible working arrangements
In this role, your goals will be:
In three months:
• Have knowledge of RED, Bytedance, Tencent and other social business-related platforms.
• Be able to manage perfromance campaigns independently.
• Be able to deliver cross platform strategic plans and present.
• Data analysis and provide post-campaign insights.
In three months:
• Have knowledge of RED, Bytedance, Tencent and other social business-related platforms.
• Be able to manage perfromance campaigns independently.
• Be able to deliver cross platform strategic plans and present.
• Data analysis and provide post-campaign insights.
In six months:
• Provide campaign solutions to client, manage deliver results.
• Support superior to synergize strategic plan and performance monitoring.
• Provide campaign solutions to client, manage deliver results.
• Support superior to synergize strategic plan and performance monitoring.
In Twelve months:
• Empower the whole team with your knowledge accumulation.
• Empower the whole team with your knowledge accumulation.
Responsibilities of the role:
• Quickly adapt to digital performance plans for both product delivery and service model
• Ensure on-time and on-quality plan and review of digital performance campaigns.
• Evaluate and optimize campaigns tactics in terms of publisher selections, budget allocation, daily monitoring, and strategy optimizations to deliver best outcome and gain profit.
• Work closely with functional teams internally and externally throughout campaign execution
• Being enthusiastically learn and deep dive the capabilities of all platforms/inventories and share with the broader team.
• Managing and nurturing junior traders to deliver campaigns plan and client communication successfully.
• Quickly adapt to digital performance plans for both product delivery and service model
• Ensure on-time and on-quality plan and review of digital performance campaigns.
• Evaluate and optimize campaigns tactics in terms of publisher selections, budget allocation, daily monitoring, and strategy optimizations to deliver best outcome and gain profit.
• Work closely with functional teams internally and externally throughout campaign execution
• Being enthusiastically learn and deep dive the capabilities of all platforms/inventories and share with the broader team.
• Managing and nurturing junior traders to deliver campaigns plan and client communication successfully.
What you’ll need:
• Bachelor degree or above;
• Solid 3-5 years and more experience working in media agency and best to have 4A experience，with the experience of fashion and makeup industry is preferred.
• Good understanding of all performance-driven media tactics (SEM（tradition search&social search）/Feed/Display), especially in Tencent, Red.
• Demonstrate sharp, strategic & critical thinking and effective problem-solving skills.
• Consistently exhibit natural curiosity and dynamism.
• Effectively work collaboratively.
• Innate ability to respectfully challenge the status quo.
• Excellent communication skills and experience working across large media budgets.
• Business proficiency in English and Chinese.
• Excellent communication skill to make a good relationship with the clients.
About GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About China
GroupM is the world’s leading media investment company responsible for more than $50 B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
GroupM is the world’s leading media investment company responsible for more than $50 B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.