GroupM | Director, Campaign Delivery, Non-Biddable

Buying, Trading & Investment Bangkok, Thailand


Position at GroupM

The GroupM Services team adopts a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The Campaign Delivery team creates an effective link between the client facing Agency teams and the GroupM Services. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that GroupM Services specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.

Following are the responsibilities of the GroupM Services Campaign Delivery team and the varying degree of complexity is subject to individual job level:


  • Assist the GroupM Services team to understand Agency deliverables and campaign KPI’s
  • Well versed in understanding media behaviors and how the target audience interact with specific channel delivery and ensure common understanding across GroupM Services
  • Maintain quality control and assurance practices across the assigned cluster of clients and proactively advise Agencies on campaign improvements
  • Proactively address, and escalate when needed, any issue that compromises the quality and timeliness of deliverables
  • Work collaboratively with all stakeholders to ensure shared accountability to deliver value to clients
  • Work collaboratively with all specialists within the GroupM Services to ensure a holistic approach to campaign execution and delivery
  • Conduct quality control and assurance of your own workstream before handing it over to another team
  • Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures
  • Continuously expand and share knowledge and understanding of new trends, media channels and technologies
  • Provide best in class knowledge of non-biddable media to GroupM agency stakeholders and the GroupM Services team
  • Support the Associate Director/Director Campaign Delivery team in meeting strategy, planning, execution and reporting requirements
  • Support the Associate Director/Director Campaign Development Team to work with GroupM agency teams to manage client budgets and deliver on annual media KPIs
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advise Agency teams accordingly
  • Support the Associate Director/Director of the Campaign Development team to review output from the GroupM Services before delivering to the client team to ensure a best in class response
  • Assist GroupM Agencies in consolidating data for ad hoc reports (eg CSI/Savings Report/Cost Avoidance)
  • Deliver holistic cross channel campaign analysis (ie mid and post campaign), working with respective buying teams to provide actionable insights and optimization recommendations
  • Be robust and confident to be able to work under time pressure
  • Be able to adjust priorities to meet changing client needs
  • Establish solid relationships and nurture collaboration with the GroupM agencies and the GroupM Services teams
  • Any other project or tasks as assigned from time to time
Qualifications and Skills
  • At least 5 years of media planning and buying experience
  • Extensive knowledge in traditional media and non-biddable digital media
  • Proven and extensive experience in campaign execution
  • Project management and ability to handle multiple stakeholder levels
  • Able to effectively develop and motivate people to achieve joint goals
  • Meticulous attention to detail and effective communication skills
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Passionate and knowledgeable about Non-Biddable media
  • Excellent knowledge of negotiations and inflation management
  • Analytical personality with a talent for innovative thinking and problem-solving
  • Numerically inclined, ability to interpret data and statistical information
  • Ability to influence without authority
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints 
  • Relationship skills and aware and respectful of diversities

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About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.