EssenceMediacom | Strategy Director

Comms Planning & Strategy Shanghai, China Requisition ID:38739

Apply

Description

Position at EssenceMediaCom

We are recruiting for Director level, exceptional and driven leader to join our team.

FOUR BEST THINGS ABOUT THE ROLE:

Working on a client that wants to disrupt the market and do things differently
A privilege opportunity to be part of the transformational journey and a different way to working across GC&M.
Being surrounded by collaborative and inspiring people across all levels
Supportive culture that places people first, from their well-being to career development

MEASURES OF SUCCESS:

IN THREE MONTHS:

Understand roles and offering of different teams and specialists.
Start to build key relationship with key decision markets within client and agency organization
Demonstrated that you are a hands-on, collaborative team leader who is building a culture that understands the power of properly utilized data across the agency.

IN SIX MONTHS:

Demonstrates a passionate and deep understanding of consumers, leverage data across platforms and channels
Understand client’s portfolio and beverage category to inform strategic and innovative roadmap the client
Develop strong working relationship with your colleagues across functions, and adapt to agency open-source culture
Be a trusted advisor to client and channel planning teams

IN TWELVE MONTHS:

Produced your based work of your career to date
Pushed yourself outside your comfort zone’
Developed training sessions, including workshop, playbook or courses to guide team towards IMX planning process and values
Participate in at least 1 project or training course that will support your career development

RESPONSIBILITIES OF THE ROLE

Data analytics driven audience understanding – use of data & insights tools
Customer journey mapping – customer needs, behaviours, lifestyle, attitudes along the journey
Identification of Jobs to be done and opportunities for the brand to engage with the audience
Collaboration with creative teams and channel specialist to strategies big ideas
Trainer and a coach consistently imparting your skills to others
Media planning experience a bonus

CRITICAL COMPETENCIES YOU NEED TO DEMONSTRATE

Have an in-depth understanding of communication channels and platforms, including but not limited to programmatic, social, EC, new retail and how they interrelate.
Familiar with how data could be used in driving business outcome and how business outcome could be measured by data
Excellent written and verbal communication skills with evolved present-to-persuade and facilitation skills. Strong analytics skills and can see business implications beyond data
Have the ability to demonstrate a depth of understanding of the industry, the client’s business and brands as well as changes to consumer and media in senior level client conversations.
Excel at ability to influence without authority but with the organization’s support to ensure that even without authority there is accountability.
Collaboration, accountability, persuasive attitudes are critical for this role.

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About GroupM China

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.