Essence | Senior Data Strategy Manager

Data, Analytics & InsightHybrid Remote, Singapore, Singapore


Position at Essence

Senior Data Strategy Manager

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 1,800 people strong, manages US$4B in annualised media spend, and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit for more information and follow us on Twitter at @essenceglobal

About the role

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.  This involves thinking through their overall design of their ad stack, how they capture, manage and segment audience data, how they augment this with strategic partnerships, the shape of their reporting data pipeline and the things that need to flow through it, right down to the policies they need to adopt to govern the management of their data in a safe and compliant way.

This is a Singapore-based role, with a strong focus on audience insights, data management and ad tech stack/marketing cloud consulting for the client account.

Roles and responsibilities include but are not limited to:

  • Lead and/or facilitate the implementation of client audience data strategy programs, specifically how client data is captured, managed, enhanced (through partnerships), deployed and measured for effectiveness, working closely with adjacent disciplines in Strategy, Planning, AdOps, Activation and Analytics to ensure audience management best practices flow down and through all client media campaigns
  • Lead and/or support designing audience segmentation programs in partnership with Essence client teams, improving their understanding of basic segmentation logic, rule building and the technologies that enable this
  • Support in both a consultative and executional role, devising solutions for the client by identifying and configuring the technology, data and processes that improve media targeting, and deepen insight generation. This can encompass comprehensive audits of a client’s current setup, as well as leading data and tech partner evaluations, and defining measurement frameworks to capture the most valuable signals
  • Aid in data partner discovery, vetting, onboarding and cataloguing, providing the relevant Essence/GroupM teams with a view on the latest solutions in the market, as well as current trends and issues relating to data management and audience targeting
  • Directly responsible for managing and developing junior team member (assuming staffing)
  • Maintain strong, effective relationships with key partners and suppliers within the ad/mar-tech data space
  • Build strong relationships with key client stakeholders, including communicating with them on subjects outside your remit, and build a reputation for excellence in communication
  • Operate as an in-agency expert / trusted advisor to clients on all data-centric issues, including technology and regulatory trends, whilst showing an excellent understanding of the overall digital advertising landscape


Desired background experience:


  • 5-6 years experience in a digital media agency (most recently in a programmatic, ad ops or data management team), or have commensurate experience in client-side digital roles, or at a technology company whose focus is marketing/advertising data management
  • Demonstrable knowledge of the APAC ad tech and data landscape, including hands-on experience managing audience data, for your own company or your clients. This includes, a working knowledge of the leading data management systems (e.g. Google Analytics, CDPs, DMPs), knowledge of data onboarding and identity resolution approaches and an understanding of the tools and technologies that can activate this data (e,g, DSPs, social platforms)
  • Hands-on experience working within data management systems (ie. Google Analytics/CDP/DMP) both pure-play and within enterprise marketing clouds [replace with relevant stack for client e.g. Adobe or Salesforce]
  • Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
  • Excellent organization and time management skills. Able to prioritize recurring deliverables against ad hoc requests. Mindful of personal deliverables and projects without needing reminding from line manager
  • Excellent verbal & written communication skills, able to build and develop strong relationships with, and communicate effectively with people at all levels of seniority; in-agency, client-side, and in the supplier space  
  • The ability to think on your feet, present well, and effectively influence those around you
  • Strong organizational skills, including experience with resource management, to effectively manage smooth flow of work through agency
  • Exceptional diligence and attention to detail as well as resourcefulness and quick, practical thinking in a demanding environment
  • A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends



  • Strong knowledge of the APAC ad/mar tech ecosystem, in particular local trends and key differences in platform availability and functionality specific to the market.
  • Experience with Google stack products such as Campaign Manager, DV360, Google Analytics, etc
  • Experience with the data management tools of paid social platforms including Facebook, Twitter and LinkedIn.
  • Familiarity with and experienced in working with cloud-based data solutions (e.g. Google Cloud Platform, Amazon Web services) and tools within (e.g. BigQuery, Ads Data Hub) for data warehousing, analysis and/or deployment.
  • Experience using BI and/or data visualisation tools to create reports and dashboards for enhanced data expression and insight generation
  • Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)

What you can expect from Essence


Essence’s mission is to make advertising more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.  As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.