Mindshare NEO | Executive - Media Operations

Performance Gurgaon, India


Description

Position at Mindshare

Description
Executive – Media Operations, Mindshare NEO, India

Job Location: Gurgaon

Overview of job 

In this role, you will work closely & support the Account Management and Media Planning team across the globe. The Ad Operations team is core of Global delivery system and is pivotal to the success of each campaign that is executed. You will be someone who has a positive attitude and is a dedicated individual who thrives on challenges.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential

3 best things about the job:

  1. Opinions and ideas are highly encouraged, and everyone has a voice. We are always open to new ways of thinking, especially those that will contribute to the overall success of Neo.
  2. It’s a great work environment - You will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients who are all passionate about digital media.
  3. It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact.

Responsibilities of the role:

  • Manage end to end campaign set-up from getting creatives, assigning Ads & reporting on mobile and web and optimizing Advertiser campaigns.
  • Work On QA/QC of campaigns execution.
  • Anticipate and identify issues with campaigns and ad-creatives.
  • Debug and troubleshoot issues with campaign delivery and performance.
  • Identify process inefficiencies and ways to improve operations workflow.
  • Oversee the delivery of 2000+ campaigns a year and ensure quality control.
  • Build performance reports, using various tools and reconciling data from the third-party reports and the internal system reports.
  • Advanced understanding of Trafficking Process (DCM, Sizmek, DSP, SSP, DMP, ad serving, Social Ads API Platforms, etc.)
  • Interact & work closely with the Regional Stake holders and Vendor team to ensure smooth Campaign execution.
  • Assist the Client Services team in understanding and conveying Operational aspects of campaign execution, performance and monitoring.
  • Provide periodic reports and Dashboards to the stakeholders.

Measures of success:

In three months:

  • Gain an in-depth understanding of the Ad operations landscape
  • Be trained on the various platforms and tools
  • Contribute to the day-to-day operations of the team and take ownership of Campaign Initiations. 

In six months:

  • Manage and be responsible for all campaigns from start to completion.
  • Master all aspects of the business including Billing Reporting and Insights as part of the overall campaign execution.

In twelve months:

  • Be responsible and confidently manage projects as a regional specialist.
  • Be a trusted team member and support all activities.
  • Test, learn, share, and seek different Advertising tactics and knowledge share with the wider trading team.

Requirements:

  • Bachelor Degree Required (Bachelor’s degree in a quantitative field like Mathematics, Economics, Statistics preferred)
  • 2-4 years of experience in Ad Operations.
  • Expertise in Ad Operations, Sound understanding of ad-server or ad-operations technologies Knowledge of ad serving and ad server(s) preferably, RTB, DCM & Sizmek.
  • Knowledge of debugging tools such as Charles, Fiddler, HTTP Watch, etc.
  • Proficiency in MS Excel.
  • Knowledge of Java-script/HTML/CSS/XML.
  • Creative problem solver, self-motivated and driven.
  • Quick learner and willing to try new tools/software for reporting, Trafficking & analysis.
  • Organized, detail-oriented, and highly focused.
  • Good time and work management abilities.
  • Passionate about digital media communications as well as technology & trends.
  • Strong written and verbal communication skills, excellent listening skills, and the ability to adjust to the personalities of various partners.

About Mindshare NEO

Neo is a global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and are excited about the opportunity it presents for our clients and our people.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive years, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.