GroupM| Digital Planning Manager

Media Planning Seoul, Seoul


Position at GroupM

Over 3 years experiences in Digital Media Planning in Media Agency, fluent Korean is required.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

최근 국내 Media/Digital Agency에서 Digital planning 경력을 가진 대리,과장, 차장급 분들의 많은 지원 기다리고 있습니다!

Reporting of the role

This role reports to the Director GroupM Korea.

3 best things about the job:

    1. This position gets to make impactful contributions on the most   
        sophisticated tech company which is leading a trend for digital
        planning in the new technologies
    2. International environment of young, hungry, and motivated
        marketing professionals.
    3. You’ll be working closely with multiple stakeholders within
        the GroupM network, giving you exposure to both client-side and
        Group-side regional leadership

In this role, your goals will be:
In three months:

  • Been brought up to speed on GroupM servicing processes and best practices – you will be ready to face the world largest client with confidence.
  • Been exposed to all related stakeholders, and you will start managing on/offline media planning process against briefs from the designated client
  • Been satisfactorily commented by internally and externally that you’re well on-boarded.

In six months:

  • Stood as the dedicated media digital planning manager for the client.
  • Begun to develop an incremental business pipeline for your clients.
  • Settled down programmatic buying system by strengthening DMP & DSP and fully digested relevant insight tool and made BIC (Best In Case) for the designated clients.

In 12 months:

  • Successfully serviced your respective client engagements, earning client compliment to another projects' worth of agency retainership
  • Built out your incremental business pipeline with additional Mindshare /GroupM products and service offerings

What your day job looks like at GroupM:

  • Assist in the development of media plans that specify which forms of digital media will be used to effectively reach the target audience, including emerging media tactics
  • Develop the quarterly and annual media plan
  • Assist in maintaining budget updates and spread sheets
  • Report competitive analysis
  • Generate analysis of market performance
  • Work with digital trading managers to ensure all buys and placements fit the overall strategy
  • Billing Reconciliation

What you’ll bring:

  • Experience digital advertisement agency or digital media company over 3 years
  • Sufficient knowledge on Korea digital media landscape and basic understanding about media planning
  • Strong verbal and written communication skills in English and Korean
  • Knowledge for all aspects of Digital Media, including paid media such as Display, SEM, SNS, digital analytics such as google analytics and 3rd party brand safety tools etc.
  • Intermediate MS Office skills including Excel and PowerPoint
  • Experience in developing and implementing analysis and reporting strategies
  • Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
  • Strong analytical skills with consideration to company/client objectives
  • Experience with new/emerging media, a plus
  • Bachelor's Degree or equivalent

 About South Korea :

GroupM Korea is the leading global media investment management operation in Korea. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.