Description

The GroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.   

The Product and Planning lead along with the activation team creates an effective link between the client-facing and the GroupM nexus Activation Specialists. The product planning team ensures that comprehensive briefs are received from cleint and ensures that GroupM Nexus activation Specialists meet clients’ expectations by achieving campaign KPI’s timely and through operational excellence. They also support reporting outputs, offer insights and recommendations across strategic planning and GroupM Agency pitches.  

Reporting of the role 

This role reporting into the AOR Lead, and dotted line reporting to Non-biddable, GroupM Nexus India Head.

3 best things about the job: 

1. You have an influencing role in shaping and managing dynamic young Media specialists servicing some of the biggest brands in the region
2. Opportunity to lead a high performance and proven team with an excellent supporting network with development opportunities within GroupM India
3. Scope to demonstrate thought leadership qualities and add value in the system by adopting best-practised templates, contribute to automation, team building and set benchmark for efficiency and effectiveness

Measures of success – 

In 3 months: 

• Understanding of Nexus functioning and working closely with Account Implementation HEAD
• Become the effective bridge between Activation team, strategy team and buying team.
• Ensure quality and process optimization around key deliverables with the Activation team, such as tactical strategy, brief response and scheduling strategy, reach point enhancement, integrated media solutions and planning etc
• Establish confidence in the team through your contribution and value adds
• Effective Prioritization and Work distribution across Pods within the cluster and or including floor support wherever required
• Periodic structured reviews with the activation team
• Handle conflict resolution with various stakeholders
• Provide technical perspective wherever specific expertise is required be it strategic weights and inputs or implementation planning process or otherwise

In 6 months: 

• Demonstrate thought leadership within the team as well as key stakeholders
• Ensure delivery of KPI by the activation team as aligned with buying and Client’s media team
• Motivate and build confidence in the team to handle the clients requirements
• Ensure effective Agency Relationship Management is maintained with key stakeholders
• Work with the activation team in meeting the implementation and planning strategy execution, and reporting requirements.
• Be the lead contact and trusted advisor for any Non-Biddable expertise/ support in the system and to the client
• Ensure retention of the team members and minimize fall-out or losing out members
• Create and implement talent enhancement and leadership program plans in Skill upgrade, Building team, Career planning for the aligned team and ensure its implementation
• Master the art of Optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume across aligned business
• Ensure timely reporting of media deliverables through Activation Specialists and Reporting team

In 12 months: 

• Ensure Plan QC & process optimization around key deliverables & initiate smooth Project Management practices right through the year with the Campaign Delivery Team
• Establish solid relationships with the client and the Nexus/Strategy/buying team internally
• Build Leadership with key star performers across teams/ groups
• Train and build Product and planning delivery champions within your team in collaboration with the activation team lead
• Ensure 100% Key Account Reviews are done as per aligned SOP, frequency and within the stipulated time-line
• Achieve 100% GroupM nexus compliance and adherence to aligned GroupM nexus process across the business and for the client
• Ensure contribution for new GroupM Nexus tool creation/ enhancement to achieve higher efficiency compared to previous annual efficiency benchmarks
• Lead a team to raise the quality of deliverables to the client

 Responsibilities of the role: 

• Following are the responsibilities of the GroupM Nexus Product and Planning Lead and the varying degree of complexity is subject to individual job level:
• Work collaboratively with all Agency partners, Implementation head and other other kye stakeholders to ensure shared accountability to deliver value to clients
• Proactively identify opportunities to improve and enhance campaign delivery benchmarks or efficiency and advise and build activation Team on the same
• Provide best in class knowledge of Non-Biddable media to GroupM Agency’s stakeholders, Campaign Delivery Team and Activation Specialist team
• Lead the Product planning team in meeting the strategy input, planning, execution, and reporting requirements along with the activation team
• Coach and mentor managers
• Review output from the activation Team before delivering to the client to ensure a best in class response
• Establish solid relationships with the client and the activation team and buying team internally
• Platform Strategy is effectively embedded in the plan structure based on the aligned process while activation Team is delivering the plans
• Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures
• Promote knowledge share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team

What you will need: 

• 15+ years of relevant work experience with a minimum of 10+ years of people management experience
• Thorough knowledge of media planning at strategic as well as implementation levels
• Extensive knowledge in traditional and Non-Biddable digital media
• Strong analytical, problem-solving and time management skills
• Ability to manage key stakeholders, their competing priorities and effectively solve potential conflicts
• Leadership skills demonstrated as the ability to anticipate and remove a barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo.
• Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks.
• Ability to build and maintain a productive collaboration across teams
• Persuasive and effective communicator with excellent stakeholder relationship management skills
• Creative and inspirational team leader
• Strong business process mapping, analytical and problem-solving skills with an eye for detailing
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

 
More about GroupM 

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow. 

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India: 

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. 

 At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. 

 GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with