Mindshare | Senior Executive, Digital

Media Planning Ho Chi Minh City, Vietnam


Description

Position at Mindshare

Reporting of the role

This role reports to the Manager

3 best things about the job:
  1. A fun, dynamic environment that is a brilliant mix of working within a heavily entrepreneurial environment while also being backed by the scale of WPP.
  2. Being able to work with a client set that are each the global leaders in their industry and who are always open to new ideas and wants to push the boundaries of digital innovation.
  3. You will be supporting mostly regional clients, so you will have a view into other markets, cultures and personalities in terms of digital marketing.
Measures of success 

In three months:
  • Adapted and bonded with the internal team
  • Overseen past work and plans to the best of your ability
  • Gained initial client trust and comfort level to drive their business
In six months:
  • Driven strategic plans for your clients
  • Shown significant signs of growth potential.
In twelves months:
  • Grown existing client businesses
  • Mentored and trained your team to be better at their core skills.
Responsibilities of the role:
  • Develop an integrated media campaign approach and how everything integrates within the bigger communication strategy.
  • Apply knowledge of Vietnam's media landscape and the role of digital/media channels to deliver compelling solutions.
  • Communicate and maintain a day-to-day operational relationship with a mid-level person of clients and internal stakeholders
  • Assist in making the quarterly and annual media plan, budget allocation, and own day-to-day reports.
  • Deliver small-size or a part of large-size proposal presentation (from traditional to digital) to clients and internal stakeholders with close support
  • Drive tactical innovation across media platforms, including display, video, search, mobile, social and programmatic…
  • Manage implementation and collaborate with media owners, agency partners, and internal buying teams to ensure all deliverables are met/launched on time.
  • Assist and guide junior staffs to learn and acquire domain knowledge and skills
  • Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team delivers on agreed KPIs.
  • Understand the end-to-end financial process and execute day-to-day finance operation of own client/vendors with accuracy.
 
Join us if you have
  • 2+ years’ experience in digital/media execution, client-side in-house team, or media owner capacity. Media agency background is preferred.
  • Good communications skills with basic English skills.
  • Strong attention to detail and comfortable working with numbers and data.
  • Eager to learn quickly and adapt to a fast-paced environment.
  • Ability to work multitasking under high pressure.
  • Basic understanding of the industry, business, brands, and consumers in the Vietnam landscape
  • Hands-on experience of advertising technology platforms (ad servers, DSPs, Facebook Ads Manager …) is a strong plus.
About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork, and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at www.mindshareworld.com and follow us at WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Vietnam

It’s no secret Vietnam is the fastest growing media market in the Asia Pacific. Ad spends in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and values our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.