Matrix | Director Sales

Data, Analytics & Insight Gurgaon, India


Position at GroupM

Director Sales – Matrix, India

Overview of the Job:

To manage and coordinate with various GroupM agency stake holders to sell Matrix products. Relationship management will be critical and the candidate needs to demonstrate the ability to be responsible and accountable to the task at hand. The candidate needs to be responsible and ensure end to end hassle free servicing for all deals. 



Overview of the Job:

You will need to manage and coordinate with various GroupM agency stake holders to sell Matrix products. This person will drive Inventory Product Sales and Content Products created under the Matrix portfolio to achieve desired results. He/She will constantly interact with Agency leads and understand client portfolios to pitch products where the suitability lies. This person will ensure that business is managed as per aligned principles of Matrix and manage relationships with channel and publication partners at a regional level.

Reporting of the role:

Region Head North & East

 3 best things about the job:

  1. An environment wherein knowledge of Print, TV, Radio, Digital and Content would be added to skill set. The candidate will have some prior knowledge of all mediums and enhance the skill set with an understanding of the partner product and deal structures. The candidate will also be in constant touch with partners at a regional level to have an in-depth understanding of the media environment in terms of demand and supply of products
  2. Interacting with Planners and Buyers across GroupM – the biggest agency in India – and understand client and campaign needs to fit in Matrix products wherever suitability lies
  3. Working on the top clients across verticals and mediums will give you an in depth understanding of media

Measures of success –

 In three months:

  • To establish solid rapport with the different stakeholders
  • Understand the concept of Matrix and its importance
  • Understand where products available under Matrix and their respective benefits
  • Meet with partners and start establishing solid relationships with them


In six months:

  • Clear understanding of all clients and brands under Group M
  • Clear understanding of all the Partner products and Contact points of all partner mediums
  • Liaison with different media houses to ensure GroupM clients campaign satisfaction
  • Proactively pitch products while campaign plans are being discussed and get conversions
  • Understand the bigger picture in terms of suitable business deals creation and enforce the same


In 12 months:

  • strategize on how to make Matrix sell better with a clear POV
  • Understand the visions of clients and brands going forward and be skill ready to service the same
  • Build plans in coordination with different teams to capitalize on overall benefits based on long term benefits.
  • Build on insights and suggest solutions creatively to maximize on products available with matrix
  • Create annual plans for execution, suggest innovative novel ideas to ensure higher sales

 Responsibilities of the role:

  • You will be working across 17 partner publications.
  • The job would entail interacting at different levels across agencies
  • Pitching and then pushing for closures on the same.
  • You would be working similarly on TV and Radio products available with Matrix.
  • The idea again being that you would need to build a relationship with various stakeholders of the business – create sale through logical explanation basis Reach and other deliverables taken into consideration while planning for campaigns
  • Interacting with Planners and Buyers across GroupM– the biggest agency in India. This creates a great platform to understand the sensibilities involved whilst planning – and take that learning into consideration while making relevant pitches
  • Knowing the pulse of various media campaigns and to be up-to date with Media happenings.
  • You would need to be at the right time and at the right place to plug in products wherever there are requirements and wherein they make sense keeping the overall objective of the campaign intact

What you will need:

  • Street smart, good presentation skills and confident
  • Open to long working hours if the situation so demands
  • Client/Agency relationships exposure and strong relationship management skills
  • Keen attention to detail and good at spotting opportunities
  • Go getter attitude and responsible to close all loops
  • Mature and capable of handling pressure situations
  • Responsible and accountable in terms of goals set and have a strategy to achieve the same


About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.