Motivator l Client Leader - Strategy

Comms & Strategic Planning Bangalore, India


Position at GroupM

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an experienced media professional who will be responsible for uncovering relevant, actionable insights and working with business, content, and digital teams to create communication and media interventions.

The incumbent will closely monitor and interpret industry and consumer trends and competitive intelligence to sharply identify business challenges, and then apply the insights to brand strategy, communication planning, and key brand initiatives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Chief Strategy Officer

3 best things about the job:

  • You get to work on a mix of a very diverse set of clients spanning multiple industries including one of the largest blue-chip CPG clients in the city
  • In addition to working on your set of clients, you will get to work on cutting edge product and thought leadership initiatives
  • Get to be a part of a rapidly growing organization, where the sky is the limit

Measures of success –
In three months,

  • Understand the business and the issues therein of the clients handled, inside out
  • Devised key communication strategies for key clients handled
  • Understood all the tools and resources available within the Motivator, WaveMaker, GroupM and WPP systems and apply it to brand strategies
  • Built a collaborative relationship with the business teams as well as all the verticals

In six months,

  • Worked on annual strategy presentations as well as large campaign presentations from a communications planning and strategic direction perspective
  • Worked on new business pitches
  • Worked on special projects

In 12 months,

  • Emerged as the go-to person both internally and for clients for Strategy & Insights solutions.
  • Taken specific initiatives as well as a strategic direction, to drive business outcomes for key clients.
  • Successfully mastered the art of delivering award-winning solutions for client
  • Identified and nurtured ley partnerships for the organization
  • Been an integral part of conceptualizing the strategic direction of the organization from a product perspective

 What your day job looks like at GroupM: 

  • Be an integral part of setting up and driving the strategy function and direction for the organisation
  • 70% of your time will be dedicated to client solutions and new business pitches in the south and 30% time will be towards new business pitches, certain clients in other regions, as well as driving central strategic projects for the organisation
  • To understand and continuously be in the know of industry, technology, data and communication trends – and utilise those to devise a strategic direction for clients as well as the organisation
  • To continuously meet partners in the areas of data, technology, creative and academia and drive partnerships at an organisational level
  • Have the ability to identify key business challenges and provide sharp solutions for the same, rooted in a deep understanding of the consumer  and media
  • Utilize client, third party as well as internal data to derive insights that translate to strategic communication planning
  • Devise methodologies and systems to continuously measure business outcomes as a result of marketing and communication activity
  • Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
  • Ability to conceptualize and institute consumer surveys
  • Make compelling presentations – effectively present information to top management, marketing teams, internal and public groups
  • Creation of impactful business communication (presentations, papers, etc.). Communicate complex ideas/insights in a way that all can understand and apply
  • Define challenges, collect data, establish facts and draw conclusions
  • Use digital and non-digital communication solutions to create integrated plans

 What you’ll bring:

  • Prior work experience in the areas of Communications Strategy, Research or Media
  • Experience in strategic work on large FMCG\CPG businesses is a must
  • Knowledge of television data and planning is a must
  • Experience in media planning is a must
  • Great Communication Skills
  • Able to design, implement, and analyse primary research with minimal supervision
  • Strong in both qualitative and quantitative analysis
  • Radical and out of the box thinking
  • Experience in the digital ecosystem
  • Being comfortable with numbers and data is a must
  • Proactive and enthusiastic about creating pioneering work and award-winning solutions
  • Collaborative and able to work with multiple teams and stakeholders – people skills are a must
  • Efficient project management skills
  • The hunger to continuously learn and explore new things

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them with the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.