dtsi | Digital Specialist

Programmatic, Biddable, Paid Media & SEO Seoul, South Korea


Position at GroupM

Job title – Digital Specialist, DTSI, South Korea

Overview of job

Digital Planning AM 1~3 years experienced in Korean market


Reporting of the role

This role reports to the Digital Planning Director / 각 팀의 해당 실장에게 보고


3 best things about the job:

  1. Collaborate Strategy and planning with non-digital staffs and ultimately consolidate overall
  2. Experience Global digital media environment and networks
  3. Opportunity to work for one of the leading accounts and deep dive into performance


Measures of success –

In three months:

  • Been exposed to all related stakeholders, and you will start managing on/offline media planning process against briefs from the designated client
  • Been satisfactorily commented by internally and externally that you’re well on-boarded


In six months:

  • Stood as the dedicated media planning manager for the client.
  • Begun to develop an incremental business pipeline for your clients.
  • Settled down programmatic buying system by strengthening DMP & DSP and fully digested relevant insight tool and made BIC (Best In Case) for the designated clients.


In 12 months:

  • Successfully serviced your respective client engagements, earning client compliment to another projects' worth of agency retainership
  • Built out your incremental business pipeline with additional Mediacom/GroupM products and service offerings


What your day job looks like at dtsi :

  • The Digital Media Planning is responsible for executing all day-to-day digital media planning and client service activities associated with assigned accounts.
  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience, including emerging media tactics
  • Develop the quarterly and annual media plan by including digital media
  • Assist in maintaining budget updates and spread sheets
  • Report competitive analysis
  • Generate analysis of market performance
  • Billing Reconciliation


What you will need:

  • Digital Campaign strategy and planning experience / 디지털 캠페인 전략 수립 및 운영
  • Digital Campaign Analysis and consulting / 디지털 캠페인 성과 분석 및 컨설팅



  • Experience digital advertisement agency or digital media company over 1 year
  • Sufficient knowledge on Korea digital media landscape
  • Strong analytical skills with consideration to company/client objectives
  • Knowledge for all aspects of Digital Media, including paid media such as Display, SEM, SNS, digital analytics such as google analytics and 3rd party brand safety tools etc.
  • Intermediate MS Office skills including Excel and PowerPoint
  • Good communication skill at client facing
  • Preferred for eCommerce experienced at insurance market
  • Preferred for the certificate related with Searching and GA


About GroupM
GroupM Korea is the leading global media investment management operation in Korea. It serves as the parent company to WPP media agencies, MediaCom, MindShare and Wavemaker.


Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.


At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!