Mindshare | Performance Partnerships

Performance Melbourne, Melbourne


Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Account Manager to join us. In this role, you will be passionate about Partnerships & Affiliate Marketing, all things technology and digital media, in this role you will be responsible for managing and developing a portfolio of clients across your specialism.  You will be a client service guru looking to be challenged, someone who is curious in their approach to campaign data analysis, thrives on delivering creative ways to grow their clients’ accounts and presenting new opportunities.  You will be able to enrich our Performance Partnerships & Affiliate Marketing solutions by leveraging your experience to creatively use cutting edge technologies, build long-term partnerships, provide thoughtful insights, undertake successful optimisations and deliver best-in-market client services. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

  • Work in a fun filled environment, surrounded by talented digital specialists, where we combine the best digital expertise, technology and innovative global and local brands.
  • Enhance your understanding of the digital media landscape, with exposure and learning opportunities across multiple digital media disciplines.
  • Great opportunities for career progression locally and internationally, within the Mindshare business or across the GroupM agencies.

In this role, your goals will be:
In three months:

  • Developed a sound understanding of Mindshare’s Performance Partnership & Affiliate Marketing product and services.
  • Completed training across all aspects of service delivery, operations, processes, best practices and specialist/platform qualifications required for your specialist team.
  • Mastered day to day running of account operations and optimising accounts for success.
  • Developed a cooperative working relationship with the Executives and Assistants within your team.
  • Built strong working relationships with your Mindshare and agency peers, as well as our media and technology partners.

In six months:

  • Developed a sound understanding of Mindshare’s broader proposition and service channels.
  • A sound understanding of your clients and campaigns, providing regular reporting and insights, presented new opportunities and provided continual recommendations to improve results.
  • Provided regular updates with your stakeholders to ensure performance and service levels were maintained and collaborated regularly with the Mindshare FAST team to develop client strategy across your portfolio of clients.
  • Provided regular updates and feedback to the Mindshare FAST team that ensured technical challenges were resolved, new technologies and capabilities were assimilated, and processes were optimised to ensure focus was on developing client strategy across your portfolio of clients.
  • Arranged regular meetings with your direct reports to work through campaign updates, challenges and provide support plans.

In 12 months:

  • Consistently managed and delivered campaigns through your portfolio of clients, with the highest degree of service, strongest results and without error.
  • Become a trusted advisor to your team, agency and client partners, delivery successful outcomes and as a result grown the investment across your portfolio. 
  • Shared your Partnership & Affiliate Marketing knowledge through facilitating training sessions with your peers and providing in-depth media strategies within your specialism.
  • Through your training, mentoring and enabling opportunities, developed the knowledge and capabilities of your direct reports.       

What your day job looks like at Mindshare:

  • Develop and manage a portfolio of clients, taking a high level of pride in your work, delivering best-in-class client service and delivering campaign outcomes.
  • Ownership and accountability for campaign delivery and optimisation; managing campaign budgets effectively, providing thoughtful insights and analysis, exceeding your campaign goals, delivering against core business objectives and providing clear reporting.   
  • Understand the goals and success metrics, marketing, seasonality, USP’s, product set and competitors of all of your clients, and transform this information into marketing leading Affiliate Marketing campaigns.
  • Analyse ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
  • Look for new media partner opportunities, as well as identifying opportunities with our current media partners to enable the best outcomes for our clients.
  • Be an expert in our technologies - which means you will need to engage publishers and ad tech support teams with guidance and support from your manager.
  • Maintain a sound understanding of all existing and new developments across the Affiliate Marketing landscape and technologies.
  • Build a great working relationship with your Executives and Assistants, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
  • Work collaboratively with your Mindshare FAST and Client Lead teams, to ensure we are positioning and proposing every possible opportunity to deliver success.
  • Provide regular feedback and recommendations to the Mindshare FAST and Client Lead team to improve reporting standard, templates and processes.
  • Drive the escalation, investigation and collaboration with the Mindshare FAST and Client Lead teams to resolve campaign and technical challenges, through the development of processes, automation and solutions.
  • Support in testing new platform functionality, data capabilities and new products in collaboration with the FAST teams. This will involve monitoring and provision of feedback, as well as contributing to the roll out plan for new opportunities through the business. 
  • Seek opportunities to not only grow and develop client campaigns but look for creative ways to introduce new products and opportunities.
  • Develop strong, trusted relationships with your Mindshare peers, agencies, clients and platform partners, advocating and effectively communicating your specialist solutions and services.
  • Provide revenue forecasting and reporting, as well as product analysis and recommendations for management.
  • Be the support to your manager, in the running of your specialist team, the development of operations, advocating best-practice, challenging the status quo and identifying opportunities to improve the way we work.   
  • Management of direct reports, providing training, mentorship and development opportunities that is cultivating best in market talent.
  • Cultivate a positive team culture of fun, productivity, knowledge sharing and growth.
  • Epitomise the Mindshare vision and values and sets a positive example for your peers.

What you’ll bring:

  • Experience working in a digital agency, or a publisher/agency/client-side trading desk is highly desirable.
  • An understanding of the Performance Partnership/Affiliate Marketing industry and the technology landscape.
  • A technical and operational knowledge of the Affiliate Marketing eco-system, which includes the technologies that support campaigns (ad servers, SaaS platforms – Impact, Partnerize, HasOffers, AWIN).
  • A strong understanding of performance marketing, ROI and ability to drive efficiency, as well as analysing data and delivering insights.
  • A solid understanding of conversion tracking and ad serving technologies, tracking set up, the workflow and troubleshooting.
  • Experience managing direct reports desirable.
  • An intermediate to high working knowledge of Excel.
  • A high attention to detail, organisation skills and time management abilities.
  • Strong written and verbal communication skills, including a confidence in presenting and experience communicating the benefit of marketing opportunities to brands.
  • To be a team player, with the ability to collaborate with your peers to deliver success.

Minimum qualifications:

  • Bachelor’s degree in a business, statistics, science, marketing or communications related discipline.
  • 3+ years’ experience working in Performance and/or Affiliate Marketing operations or campaign management role.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Australia

GroupM Australia takes pride in being a group built on a set of core values that extend to every aspect of our operation. We are committed to providing an empowering workplace that offers opportunities to learn, succeed and grow. We do this through our dedicated in-house training team who tailor our programs for every level of employee in every discipline across the group. GroupM is the largest media investment management company in Australia with 30% market share and over 800 employees. With such a unique culture, GroupM embraces workplace diversity, allowing our employees to bring different ideas and solutions to the workplace.