Group Head Content

Buying, Trading & Investment Jakarta , Indonesia Requisition ID:40791


Description

Position at Mindshare

#LI-Promoted
Overview of job 
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Content to join us.
As the Group Head – Content, you will be managing digital content campaigns for GroupM agencies and brands. You are an organized & self-driven person, who will ensure that campaigns are implemented smoothly and deliver the KPIs. You will coordinate with key stakeholders of campaigns – from media agency planners, influencers, vendor partners, publishers, and the internal finance and billing departments, as well as clients. You are meticulous, organized and have a proactive working attitude in organizing work to launch and implement campaigns successfully.
 
Reporting of the role
 
This role reports to Lead Content.

3 best things about the job:
 
  • No two days are the same, the variety of role will keep you engaged and motivated. With a lean and mean team, you will be exposed to the different phases of digital campaigns. 
  • Exposure to the exciting and revolutionary world of Digital Marketing, and more specifically, redefining the future of influencer and content marketing in Indonesia.  
  • Opportunity to work with all the brands under the GroupM portfolio – with 50% of the market handled by GroupM, you will have wide exposure to many campaigns 

In this role, your goals will be:
 

In three months: 
 
  • Develop a strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors 
  • Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and clients, as well as influencer partners and publishers to achieve goals 
  • Understand how to create strategies and how to sell content to clients 
  • Master launching campaigns understanding all steps-especially with the booking, implementation and post-campaign processes.  
In six months: 
  • Proficiency in supervising campaigns from start to finish to achieve objectives within the determined campaign period 
  • Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables 
  • Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats. 
In 12 months:. 
  • Create effective content strategies and create full campaign proposals for digital content requirements brands 
  • Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow   
  • Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns. 
Responsibilities of the role: 
  • Campaign Strategy: In Collaboration with Agencies you will your team of account, KOL planner, content strategist, analyst, and inventory/compliance/community team in creating campaigns strategies from a given brief and work with the agencies to get the proposal signed off 
  • Campaign implementation: Build and develop a solid and harmonious relationship with the team, its agency partners and its stakeholders to launch and complete digital campaigns successfully 
  • Personal development: Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape. 

Minimum qualifications and experience:
 
  • This post is open to graduates with Bachelor's Degree in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
  • Preferably with 4-6 years’ experience in a brand role, media agency, creative agency, events company or a media organization
  • Excellent communication skills, with strong analytical skills
  • Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
  • Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
  • Strong proficiency in Microsoft Office – Word, Excel and PowerPoint – and reporting tools
  • Strong passion to understand media, digital content and campaign implementations
  • Ability to work autonomously whilst achieving campaign objectives
 
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.  
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -
https://www.linkedin.com/company/groupm 
 
About Indonesia  
Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.