m/SIX | Director - Social Media

Social Media & Content Gurgaon, India


Description

Position at m/SIX

m/SIX, India

Director – Social Media


Overview of job

Mindshare (m/Six) is seeking a Director with 6-7 years of work experience who would be responsible for leading social content and mainline creative strategy for brands which includes page management & influencer marketing.

 

Reporting of the role:

This role reports to the – Content+ Partner

 

3 best things about the job:


Opportunity to work on a legacy food brand Dindigul Thalappakati, plus other big brands from food and automobile category.

  1. A role where there are no limits to good ideas
  2. Client that supports and encourages innovative and exciting work
  3. Learn from the best in the business if you are willing to go over and above regular work

In three months:

  • You would be leading the conversations with the client.
  • Total understanding of the various agency functions
  • Adapt to the client requirements & timelines given and efficiently deliver on the same

In six months:

  • You will be responsible for scaling up the business by pitching to the existing clients apart from the ongoing work.
  • Establish good relations with the Client, Creative partner and internal Group M agencies and partners.

In 12 months:

  • Independently work on the client requirements along with recommendations
  • Learning and experience across social and mainline creative and branded content planning
  • Worked on end-to-end award-winning solutions
  • Train and mentor new recruits


What your day job looks like:

  • Client Servicing – Managing client on a day-to-day basis for social content and mainline creative work.
  • Ability to meet strict deadlines
  • Plan and execute social media campaigns and manage the day-to-day social content posting for the brand.
  • Social profile setup – creation or enhancement of Facebook, Twitter, Pinterest, LinkedIn, Instagram, Snapchat and other pages/profiles. Includes analysis on who best to follow and management of lists.
  • Liaising with creative partner to execute social content and mainline creative basis client brief.
  • Coordinate with media team and creative partner to execute creative basis the campaign MR.
  • Co-ordinate with creative partner for creatives, content and copies.
  • Interact with client for briefs, approvals and feedbacks.
  • Create social content calendar along with the creative partner.
  • Keep a tap on relevant trending topics to suggest real time social media posts and content around the same.
  • Social media monitoring – using tools to track, monitor and act on brand mentions, customer comments, hashtags and industry news.
  • Influencer marketing – Tap on opportunities with existing and new set of clients and pitch them ideas.
  • Identify content opportunities for the brand with media platforms and properties.
  • Reporting and responding to queries on brands social media pages

What you will need:

  • Experience in handling social content marketing and client servicing is a must.
  • Domain expertise of all social media platforms from content creation to planning to page management.
  • Any mainline creative experience would be an add-on advantage.
  • Deep knowledge and experience with multiple communication channels and their role in brand marketing
  • Communication Development: Working closely with creative partner to create compelling consumer communication backed by strong insights.
  • Responsible for driving Innovation, Engagement across all social media platforms.
  • Monitor performance of each platform; identify and implement opportunities for improvement.
  • Ability to build huge people network/ increase the traffic or fans on social media profile pages.
  • SPOC for managing relationship with Social/Content Marketing agencies
  • Prior knowledge in influencer marketing is a must.
  • Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key tasks.

 

More about m/SIX

m/SIX is a progressive and entrepreneurial international media network that was born digital. The agency prides itself on its pioneering, energetic approach and honest culture.

With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM.

m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight.


About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.