Description

Overview of job

EssenceMediacom is looking for an experienced social media marketer, specializing in influencer marketing & branded content.

This will be a client-facing role, with senior level engagement and will include bringing a strategic perspective on role of content and influencers, best practices local and global and crafting a next level influencer playbook for the various products in client’s portfolio. An oversight on influencer & content campaigns will also be required to ensure that execution is in line with strategy.

This is a business role with revenue and client + team management responsibility.

Location: Gurgaon

Reporting to: Chief Product Officer- EssenceMediacom

Qualifications:

• 8-10 years of hands-on experience of driving branded content & influencer campaigns for blue-chip clients in India (global clients/global market understanding is a plus)
• Have led a branded content & social media team at client/publisher/agency with demonstratable success on campaigns.
• Strong reputation in industry for social media expertise (own social media followers, being a panelist at industry events, published works, awards won, etc.)
• Deep knowledge of influencer/creator eco-system across Meta/ YT/Sharechat/Moj, etc. especially in tech and lifestyle genres.
• Excellent client servicing, communication & presentation skills

3 best things about the job:

1. You will be seen as the expert on social media practices, influencing the execution and long-term plans of the client related to content and influencers (responsible for type of content/influencer mix, difference by product categories, best use of formats, KPIs, post campaign analysis, etc.)
2. You will suggest innovations and next level of influencer marketing – eg; social commerce and how to create a roadmap for client that can be executed.
3. You will work closely with agency’s implementation team and see how the strategy has landed and course corrections needed.

What your day job looks like:

• Be fully immersed in brand story, audience understanding, cultural context & best campaigns in the competitive set – nationally and globally.
• Developed rapport with senior client team and recognized for expertise on all things organic social and influencer.
• Created an influencer roadmap for product sub-categories including all aspects of influencer planning (mix, genres, regional vs national vs international, formats and platform recommendations, budgets and measurement)
• Proposed innovations in space of branded content and influencer marketing
• Supervised 3-4 branded content & influencer campaigns, making an impact to business.

EssenceMediacom

We are a global communicatons agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.