Social Media Manager

Social Media & Content Sydney, Sydney


Position at Mindshare

We are seeking a social media ninja who loves amplifying brand stories through online channels to excite and engage consumers. Working directly with one of Mindshare’s favourite clients, Campari Australia that boasts a range of highly admired spirit brands (e.g. Aperol, SKYY Vodka, Wild Turkey and the brand new hard Seltzer; Truly) you will support the brands to deliver exceptional consumer experiences via social and online touch points.

About Mindshare

Mindshare is a global media agency network with 116 offices in 86 countries and is a part of both GroupM and WPP, the world’s largest media investment companies. Mindshhare started over in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in the media world.

We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.


This role reports to: Digital Marketing Manager (at Campari)


3 best things about the job:

  • Building brands in culture is what you’ll be thinking about every single day.
  • Shaping social media for some Australia’s highly admired alcohol brands
  • Being 100% immersed into a client’s business - your flexible working is home/client’s office


In this role, your goals will be:

In three months:

  • Having clear understanding of Campari’s brands and internal planning processes
  • Creating good workflow for monthly scheduling of social media posts and content across multiple brands
  • Establishing effective day-to-day communications with the brand teams.
  • Building an effective working relationship with the agency paid social team


In six months:

  • Creating fun and engaging content using Campari assets and posting them in an authentic, engaging format
  • Exploring new media formats and using these in an interesting way (test and learn)
  • Growing online communities through best-practice community management
  • Integrating the social workflow with all agencies and brand teams


In 12 months:

  • Help lead a social brief and brainstorming session to come up with big, bold ideas that can be executed on social
  • Being part of client activations and attend photo shoots
  • Being seen as one of the go-to people for social, amongst the brand teams.
  • Identifying insights and trends from Social listening and other data points


What your day job looks like at Mindshare/Campari:

  • Assisting with posting and scheduling engaging social content stories for Campari’s fanbase to interact with
  • Smart community management and social analysis
  • Ensure any campaign content has no online break points, publishing the critical communications across all of our owned assets including Facebook, Instagram, YouTube and our websites
  • Measuring and optimising Campari’s social posting strategy to ensure our content is best in class, always.
  • Brainstorming social ideas that integrate into the wider campaign and help Campari’s brands embed themselves in culture
  • Capturing story content at activations/events for Campari’s engaged community of fans
  • Keeping up to date with industry changes and latest practices and procedures for social media. Feeding this information into the marketing team
  • Working closely with other Campari agency teams, especially paid social to ensure content is both creative and effective
  • Provide monthly social reports


What you'll bring:

  • A creative and inquisitive mind, showcasing out of the box thinking to develop strong social ideas
  • A can-do attitude
  • Exceptional verbal and written communication skills
  • A consumer slant to your natural communication style to write and talk about brands and social trends with a unique and aligned brand voice
  • You live and breathe social media platforms including Facebook, Instagram, Snapchat and YouTube
  • An excellent work ethic, problem solving and proficient time management skills
  • Work effectively in a team environment
  • The ability to collaborate and develop strong relationships with brand teams and agencies working on the business.
  • You thrive on digital and constantly quench your thirst for knowledge in this space by keeping abreast of digital marketing trends and techniques and have the desire to share this knowledge accordingly


Ideal qualifications:

  • Deep passion for how brands integrate into culture
  • Communications degree or similar
  • At least two years managing social media platforms for a brand
  • You’re experienced with tools such as Sprinklr and Google Analytics to manage and measure online posts.