Mindshare | Strategy Lead - Digital Media

Media Planning Taiwan, Taiwan (Province of China)


Position at Mindshare

This is a senior position within Mindshare, you are required to develop best in class branding and performance media solutions for your clients. You must be digitally ahead, connected, diplomatic, pro-active, and solution-oriented. You will work with our key clients and new business prospects to develop bespoke client solutions.

As Strategy Leader, you will be tasked with supporting management for growth of new business and also key current clients by developing strong point of view as a Mindshare.

Reporting of the role:
This role reports to the Managing Director 

3 best things about the job:

  1. You would be at the forefront of the media service industry at the largest, most awarded media agency in the region
  2. Working with a fun and dynamic team of specialists from various backgrounds and experience
  3. You would be driving forward key priority initiatives for Mindshare independently , on a high profile Global clients/prospects


In three months:

  • Confidently articulate client portfolios and business propositions
  • Understand and identify opportunities to influence change to drive better planning across the integrated teams within the agency
  • Build relationships with the key decision makers (C-suite) at client side and within the company
  • Taken solid ownership of the integrated strategic product and built an understanding of how this can best benefit your clients  
  • Defined a clear optimization and innovation roadmap for clients

In six months:

  • Marked improvement in new business pitches and key client performance results
  • Demonstrate an understanding of the impact of each channel on performance
  • Gain the trust and respect of clients and key stakeholders
  • Ensure smooth operation between local market and regional teams

In 12 months:

  • Full control of client solutions as part of pitching process and also key performance operations for key clients
  • Upskilled local agency and clients; allowing them to independently manage strategic performance discussions.

Responsibilities of the role:

  • Deliver best in class digital media planning solutions for new business prospects and key Mindshare clients.
  • Build & establish strong relationships with the client teams, enable platform best practices
  • Forge and maintain relationships with key strategic media partners to ensure that we are fully embracing new media, technology and data opportunities as they emerge.
  • Understand the client’s business and the digital landscape to deliver insight led communications advice, strategies and high-level plans to clients.
  • Make continuous strategic and activation recommendations based on media owner’s opportunities and innovations and work with the various specialists and/or local teams to ensure effective implementation.
  • Central project coordinator and communicator of all digital projects locally

What your day job looks like at Mindshare:

  • Drive solution development and presentation deliveries to new business prospects and for key client growth projects
  • Primary point of contact for MS local, local Client & regional client – to provide a holistic view of performance from performance channels
  • Ensure maturity framework is maintained and communicated (advancing and improving product and performance)
  • Co-ordinates with Regional teams, clients as needed to develop the future ready strategy on identified projects
  • Drive next level Data science, performance thinking and milestone delivery for the agency
  • Ability to work with media partners and drive key partnership agenda items via QBR process

What you will need:

  • 6-10 years related experience
  • Digital performance all-rounder with proven experience and strong understanding of multiple digital media channels (online display, social, paid search, commerce, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
  • Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to ‘fly solo’ & present to mid to senior clients. Fluency in both Mandarin and English is a must.
  • Hands on knowledge of platforms & tools such as Google, Facebook, Line, Ecommerce, search trends, social analytics, data visualisation & analysis tools.
  • High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
  • Strong Emotional Intelligence to navigate through complex and diverse structures, silo’s, and dynamics
  • A curious, driven, self-motivated, and entrepreneurial attitude to be able to work independently or to seek out the required solutions from elsewhere in the network

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Taiwan

“Power of One” is the most important core value of our Taiwan office, where GroupM and its agencies – Mindshare, Wavemaker and Mediacom thrive through teamwork and collaborations within an inclusive corporate culture. You can expect a diverse, fun and transformative work environment where one can learn and grow. In Taiwan, we are committed to shaping the next era of media where advertising works better for people. This includes the people of our organization, our clients, and our communities and market.

One of the fastest-growing and most innovative economies in Asia, Taiwan is truly one of the most livable cities in the region with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the whole APAC region. Exciting opportunities awaits you in this bustling city!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.