Mindshare | eCommerce Manager

Media Planning Seoul, Seoul


Position at Mindshare

Job title –

Digital Media Manager. Seoul, South Korea

Digital Media Manager to operate and lead digital media strategy, planning and campaign management across a consolidated group of prestige fashion, cosmetics, watches & jewelry and alcohol clients. Also will be tasked with driving the product and profile of the agency and ensuring that L’Atelier delivers best-in-class strategic plans that push the boundaries of traditional luxury communications. It will require you to win the trust of senior clients, while raising the capabilities of the planning teams across all maisons. Likewise, by elevating the team’s strategic capabilities and winning the trust of senior clients, you will in turn drive L’Atelier’s profile across the industry as a lighthouse of luxury communications globally.

Digital Media Manager is required fluent Korean and English with 5 years media agency and/or digital agency experience working on digital campaign planning.

Digital Media Planning 경력 5 이상의  대리급을 채용하며, 업무상 광고주와의 영어로 업무가 진행되는 경우가 많아 원활한 한국어 영어 커뮤니케이션이 필수적으로 요구됩니다.


Reporting of the role

This role reports to the Local Digital Director, Seoul, Korea


3 best things about the job:

  1. Collaborate Strategy and planning with non-digital staffs and ultimately consolidate overall
  2. Experience Global digital media environment and networks
  3. Opportunity to work for one of the leading Global accounts and deep dive into performance media marketing


Measures of success –

In three months:

  • Understanding of the client’s product portfolio, position in market and an insight into their key competitors
  • Understanding and support online business of client and products
  • Understanding global network and global media stream
  • Understand and identify opportunities to influence change to drive better planning across the integrated teams within the agency
  • Build relationships with the key decision makers at client side and within the company
  • Defined a clear optimization and innovation road map for clients


In six months:

  • Strategically lead digital media campaign of client’s brands
  • Communicate with global network and share best practice
  • Identified strategic mentees within the client teams and developed dedicated growth plans
  • Be well recognized by key clients by demonstrating thought leadership in terms of strategic planning across the luxury category
  • Aligned key stakeholders internally and at client’s side on each maison’s integrated strategy together with the client leaders from L’Atelier


In 12 months

  • Lead digital media business of client without senior support
  • Lead SEO and e-Commerce strategies in Korea
  • Motivated, coached and uplifted client teams to create work that drives significant business impact for the maisons
  • Taken solid ownership of the integrated strategic product and built an understanding of how this can best benefit your clients  


Responsibilities of the role:

  • Lead digital media strategy and planning for a client’s media service
  • Pioneering new media opportunities based on audience data
  • Lead digital planning and campaign management across a consolidated group of prestige fashion, cosmetics, watches & jewelry and alcohol clients
  • Support a media director in leading the development of regular reporting reviews across the portfolio, including quarterly buying reviews, market updates across all category of clients business
  • Keep abreast of media trends, audience behavior, prices and opportunities and share knowledge and findings with your direct team and the apply them in consolidated media planning
  • Maintain an in-depth knowledge of client businesses and ensure integrated and digital strategies align with brands business objectives and needs. 
  • To plan and develop ideas for “media first” innovations and build capability in strategy.
  • Grow team’s strategic capabilities and develop sound long term strategic plans for all the key brands. 


What you will need:

  • Experience media / digital / advertisement agency over 5 years
  • Strong verbal and written communication skills in Korean and English
  • Knowledge of all aspects of Digital Media, including Search, Social and Audience buy etc.
  • Strong analytical skills with consideration to company/client objectives
  • Natural curiosity and desire to learn new media trend and technology
  • Lead strategic plan and process
  • Smooth and convenient communicate with client and GroupM local & regional team members

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Korea

GroupM Korea is the leading global media investment management operation in Korea. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. At GroupM Korea, we embrace creativity and ideas as we embark on an exciting journey towards growth!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.