GroupM | Manager, Planning
Description
In this role, you will be responsible for doing market planning, developing synergies across a set of markets, building publisher relationships and have business conversations with the client on media and beyond. We are seeking someone who has regional experience in an agency with a focus towards brand and performance planning along with experience on stakeholder management
Reporting of the role
This role reports to: Global Orchestration Sr Manager
This role reports to: Global Orchestration Sr Manager
3 best things about the job:
- Working on a beauty client that is a leader of the sector and gain exposure to best practices
- Being part of an innovative and fast paced agency and working closely with passionate people
- Able to work with the team on Strategizing a media and communications roadmap that not only fits to client's requirements but also exceeds them and hence delivers client success.
Responsibilities of the role:
- Proactively planning and implementing digital development and growth of the client
- Supporting key functions including but not limited to Strategy, Media Planning, Reporting
- Developing strategy and digital channel recommendations to ensure we deliver as per the set targets
- Working with people across markets to address a client brief and also playing a role to build strategic responses to the brief
- Periodic conversations with new and upcoming vendors to understand the capabilities and building right Test and Learns linked backed to business needs
- Working closely with the team to build proposals including fine tuning budget allocation, weights, phasing, site mix with creation of the media plan
- Be on top of local market nuances and competition understanding to be able to build POVs that can support business strategy for the client
- Working closely with Media and Brand teams to have a complete view of new and upcoming campaigns
- Closely working with key clients and build a strong relationship
Measures of success –
In three months:
- Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to drive client’s business success.
- Streamlining of media plans across both traditional and digital channels.
- Contribute to market/Regional drumbeats with POV’s or strategic inputs
- Getting a hang of drumbeats/cadences across the region to be able to build synergies
- Begin to develop relationships with the key day-to-day team, client and media partner contacts
In six months:
- Proactively engage with the MediaCom global & regional teams to continuously identify relevant application / testing opportunities of new products / services
- Proactively engage with the external partners to continuously identify relevant alpha / beta products
- Collaborative partner, engaging with people of all levels.
- Support on Monthly, Quarterly or Annual Strategy reviews to the client
In 12 months:
- Lead Strategy and Media planning efforts for the brands quarterly, half yearly and annual media roadmap
- Build 2 Business Breakthroughs for the client helping them to drive efficiencies and increased profit
What you’ll bring:
- Bachelor’s Degree
- At least 3-5 years of media planning experience
- Form - Experience delivering actionable strategies; good storytelling in verbal and written form
- Experience working with multiple stakeholders (e.g. vendors, media owners and brand teams)
- Be a strong communicator – English is our global language.
- Ability to manage daily communication with Global and local Publisher.
- Understanding and aptitude to translate existing & upcoming technology trends to media /business solutions.
- Strong analytical and detail-oriented approach, natural affinity with numbers and analysis
- Ability to leverage data visualization tools such as Power BI, Google Data studio is a good to have
- Style - Must be confident and approachable, helpful and easy to work with
- Culture - Be a great example of our company behaviours – know it / push it / share it / do it.
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.