GMN Global Hub India |Manager - Analytics

Data, Analytics & Insight Gurgaon, India Requisition ID:30696


Position at GMN Global Hub India

Delhi Hub - Analytics Manager
About Essence
Essence, part of GroupM, is a global data and measurement-driven agency that blends data
science, objective media and captivating experiences to build valuable connections between
brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times.
The agency is more than 1,100 people strong, manages over $3.2B in media spend and
deploys campaigns in 71 markets via its global offices throughout North America, EMEA and
Visit for more information and follow us on Twitter at @essenceglobal
About the role
Our Global Analytics Hub is the backbone of our 120+ person strong analytics practice
globally. The Analytics Hub functions as a center of excellence in creating efficiencies and
driving standardization across all Essence Analytics teams in North America, Europe and
APAC. The Hub is involved in multiple areas of the business including media campaign
analytics, tool development & automation and is critical to the continued success of Essence’s
Global Analytics offering.
This role in the Global Analytics Hub Team within Essence will play a pivotal role in campaign
execution, data management, campaign measurement, reporting and delivering insights
that enable us to innovate the work we deliver at Essence. You will be liaising with regional
teams and external vendors to integrate data from various platforms, standardizing it and
supporting the analytics team on multiple work streams /projects.
Some of the things we'd like you to do
● Lead your team in defining project scope, project setup, issue resolution and defining
business KPIs.
● Liaise closely with clients (internally and externally) on projects and become their
trusted advisor.
● Work with key stakeholders to assess project needs and ensure best-in-class work is
being delivered. Collaborate with Regional leadership on process development,
process improvement and ensure compliance to these processes.
● Take direct responsibility for quality of work, operations and smooth deliverables.
● Advise on best practice in data modelling, data engineering, automation and
advanced analytics techniques.
● Lead development of Data Pipelines / ETL Modules using Bigquery, Python, Datalab
(GCP) and automate recurring workloads.
● Build an understanding of marketing plans and their objectives contribute to
comprehensive measurement, and test & learn plans.
● Play a prominent role in the induction of new employees, teaching them Essence’s
approach to Analytics.
● Work across, and with, all bands, disciplines, and offices, ensuring continuous
collaboration and progression.
A bit about yourself
● 3+ years of experience in a data & insight role
● Proficiency in working with SQL/ Python/R
● Logical thinking and problem solving skills
● Strong communication skills (verbal & written) and stakeholder management
● Adherence to quality & ability to plan & prioritize the work
● Passionate about data analysis, ability to troubleshoot data anomalies, pulling data
from several sources, integrating it to create data layers/ repositories for data science
● Experience in applying big data, statistics, analytical techniques and technology to
solve client problems
● Demonstrated competence in building ETL Pipelines, visualization dashboards, ability
to analyze raw data, find insights, and provide actionable strategic recommendations.
● At least a year of experience in managing/leading projects and ability to manage a
small team effectively across time zones to meet deadlines and deliver results.
● Having understanding of marketing campaigns and their objectives and prior
experience in marketing analytics and digital agency/consulting is preferred.
● Experience in A/B Testing, statistical significance testing, Data Science toolkit & cloud
platforms (GCP/AWS) will be plus.
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by
employing the world’s very best talent to solve some of the toughest challenges of today’s
digital marketing landscape. It’s important that we hire people whose values reflect those of
our own: genuine, results-focused, daring and insightful. As an Essence employee, we
promise you a workplace that invests in your career, cares for you and is fun and engaging.
We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not
discriminate on the basis of race, religion, color, national origin, gender, sexual orientation,
age, or marital status.