Digital Copywriter

Marketing Waltham, Massachusetts Zionsville, Indiana


Description

Position at Group1001

Group1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Position Overview

Group 1001 is seeking a Digital Copywriter to join our dynamic, fast-paced team to drive engagement through compelling strategies across multiple channels, with a strong focus on digital.

Main Accountabilities:

  • Work collaboratively on projects from conception to completion.
  • Execute strategy for optimizing content across multiple channels, including website and demand generation email.
  • Partner with UX, IA, Product Owners, Go-To-Market colleagues among others to collaboratively define messages and then crafts engaging content.
  • Must be familiar and have demonstrated experience in digital content best practices.
  • Tailor messaging based on audience segmentation and campaign objectives.
  • Distill complex content into simplified messaging.
  • Generate clear, concise, creative and compelling content across various platforms including, website, email, video, animation.
  • Collaborates with Legal and Compliance partners to ensure content developed are within Regulatory and Compliance requirements
  • Must be able to balance different points of view with insightful and creative solutions.
  • Must be able to analyze data to optimize content based on user behaviors.
  • Must manage to aggressive deadlines and competing priorities.
Qualification:
  • Bachelor's degree in related field with 6+ years copywriting and marketing experience with a focus on digital, and a demonstrated copywriting ability across multiple audiences and channels.
  • Effective written communication skills are imperative.
  • Must be able to absorb and process a variety of information from different sources and synthesize into clear and concise marketing messaging.
  • Strong interpersonal skills
  • Ability to distinguish between important sales points and secondary information.
  • Ability to visualize creative execution.
  • Financial services experience a plus.
  • Series 6 FINRA license preferred, may be required within 5 months of hire.