Senior Writer/Associate Director of Marketing

Delaware Life Marketing Indianapolis, Indiana Opportunities available throughout U.S. Waltham, Massachusetts Atlanta, Georgia Chicago, Illinois Dallas, Texas Jacksonville, Florida


Description

Position at Delaware Life

Group1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Senior Writer/Associate Director of Marketing

Position Overview

The main focus of this role will be in communicating about variable and fixed index annuities by translating complicated product information into easy-to-understand graphs, charts, and illustrations that will enhance market understanding. In this role you’ll work with product marketing and other business areas to fully understand variable and fixed index annuity products and riders, investment options, distribution channels, target markets, and sales drivers. You will write and project manage product marketing deliverables critical to supporting our wholesaling force and financial professionals.

Job Duties and Responsibilities

  • Contribute to strategic marketing approach.
  • Conceptualize and draft variable and fixed index annuity marketing brochures, sales campaigns, sales ideas, emails, website copy, PowerPoint presentations, and digital deliverables (including social media posts) to support the launch, promotion, and ongoing sale of Delaware Life’s variable and fixed index annuity and income solution products.
  • Translate complex financial products and concepts into simple, benefit-oriented copy that communicates the products’ benefits without use of legalese or jargon.
  • Adhere to brand standards and style guidelines.
  • Work with design team to ensure that copy and design work well together.
  • Write annuity articles (for newsletters and publications), whitepapers on advanced annuity concepts, and client educational pieces. Write/edit press releases as needed.
  • Be a self-starter who is able to thrive in an entrepreneurial environment as well as a heavily regulated compliance and legal environment.
  • Manage projects through the development from concept to completion—including the review processes, proofing, and production.

Qualifications

  • Bachelor’s degree required
  • Series 6 required (or obtained within the first 6 months of hire)
  • Annuity product knowledge and expertise in the specifics of living benefits, death benefits, and investment options
  • Experience with writing about variable and fixed index annuities with at least 7 years of experience in financial services communications
  • Exceptional writing skills and conceptual skills; writing samples will be requested
  • Proficiency with PowerPoint, Microsoft Office—including Word and Excel (for chart building)
  • Organizational skills for project management and management of workload
  • Digital proficiency preferred (understanding of social media and marketing analytics is a plus)