Sr. Manager- Marketing, Events & Growth
Description
**This position is listed as hybrid remote: successful candidate must live within our 10 State Territory (Alabama, Tennessee, Arkansas, Georgia, Louisiana, Missouri, southern Kentucky, panhandle of Florida, etc) with relatively close proximity to a medium to large sized airport, be able to reach Decatur ,Alabama within 3 hours, if needed.
GreenPoint Ag is a leading provider of crop input products, services, and technology solutions for farmers in the southern United States. Our company is committed to providing innovative solutions and exceptional customer service to help farmers maximize their yield potential and profitability
Senior Manager, Growth & Events position is responsible for driving demand generation, lead acquisition, and market insights that fuel the company’s sales pipeline and future growth opportunities. This role combines strategic event leadership, data-driven marketing, and market analysis to move prospects from the top of the funnel through qualified opportunities. Success requires strong cross-departmental coordination, ensuring alignment between Sales, Marketing, Operations, and Customer Experience. The Senior Manager partners closely with the Digital Marketing Manager to integrate product and services marketing and with the Digital Transformation Manager to leverage the company’s digital platforms and customer portal as growth engines.
Essential Functions
- Develop and execute a growth strategy that integrates events, campaigns, and market insights to generate qualified leads and accelerate the sales pipeline.
- Plan and oversee customer and industry events (conferences, trade shows, hosted events) that increase brand visibility, attract prospects, and drive engagement.
- Partner cross-departmentally with Sales, Operations, Marketing, and Customer Experience to align growth initiatives with business goals and ensure seamless execution.
- Collaborate with the Digital Marketing Manager to connect event and lead generation programs with product and services marketing campaigns.
- Work alongside the Digital Transformation Manager to utilize digital platforms and the customer portal as channels for lead capture, customer engagement, and pipeline growth.
- Design and manage multi-channel lead generation campaigns leveraging events, digital marketing, and strategic partnerships.
- Conduct market analysis and competitive intelligence to identify opportunities, customer trends, and emerging growth areas.
- Manage budgets, vendor relationships, and external partners to maximize impact and ROI of growth initiatives.
- Track, measure, and report on key growth metrics including lead volume, conversion rates, and contribution to revenue pipeline.
- Lead, coach, and develop a high-performing team that executes growth campaigns, events, and analysis with excellence.
- Continuously innovate and optimize programs to improve customer engagement and accelerate business development.
Supervisor Responsibilities
- Supervises, hires, trains, provides work direction, and problem-solving assistance for employees. Also oversees the daily operations of other staff reporting to the role.
Required Qualifications
Bachelor’s degree in marketing, agriculture, or related field OR 8 years of experience in marketing-related positions or hospitality. At least 2 years of experience in an agronomic and/or business management role supporting ag technology and/or agronomy. The Senior Manager position requires the desire to obtain knowledge of products, technology, and agronomy. In addition, a wide degree of flexibility, interpersonal skills, and creativity are required.
Knowledge, Skills & Abilities
- Strong understanding of growth marketing principles and the sales funnel, from awareness to pipeline creation.
- Expertise in event strategy and execution as a demand generation tool.
- Knowledge of digital marketing strategies, marketing automation, and CRM platforms, and ability to align them with growth initiatives.
- Experience working cross-departmentally with sales, operations, digital marketing, and digital transformation teams.
- Analytical skills to conduct market research, segmentation, and performance analysis.
- Exceptional leadership, project management, and cross-functional collaboration abilities.
- Strong communication and presentation skills, with the ability to influence executives and stakeholders.
- Ability to manage multiple priorities in a fast-paced, high-growth environment.
Work Environment
While performing the duties of this job, the employee regularly works in an office setting.
Physical Demands
The physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job.
Regular use of the telephone and e-mail for communication is essential. Sitting for extended periods and using hands to fingers are common. Hearing and vision within normal ranges are helpful for normal conversations, for receiving ordinary information, and for preparing or inspecting documents.
No heavy lifting is expected, but up to 30 lbs. of force may occasionally be required. Good manual dexterity is needed to use common office equipment such as computer terminals, calculators, and copiers while performing the duties of this job. The employee is occasionally required to walk, climb, balance, reach, stoop, kneel, crouch, and crawl.
Travel
This role requires some travel for major events such as trade shows, company meetings, customer events, and field days.
Other Duties
Please note this job description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. GreenPoint Ag reserves the right to amend and change responsibilities to meet business and organizational needs as necessary with or without notice.
EEO Commitment: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, ethnicity, sex, pregnancy, sexual orientation, gender identity/expression, including transgender identity, religion, disability, age, genetics, active military or veteran status and any other characteristics protected under applicable federal or state law.